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Elephant House eyes int’l recognition with Warner Bros partnership

2 September 2019 12:10 am - 0     - {{hitsCtrl.values.hits}}

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Elephant House Ice Cream, the famous and iconic household brand for ice cream in Sri Lanka, has taken yet another giant leap through their historic partnership with
Warner Bros. 


“This game changing partnership is set to revolutionize the entire FMCG landscape in the country taking the industry into new realms opening new opportunities and possibilities,” Ceylon Cold Stores PLC, the company behind Elephant House Ice Cream brand said.


The partnership is a major achievement, creating history for the FMCG sector in the island as it is the first time that a local large scale business has secured a partnership of this level and magnitude. 

 

Under this new partnership, Elephant House launched two exciting products—Superman Bubble Gummy, a well known nostalgic bubble gum flavour loved by kids around the world and Wonder Woman Ice Cake, the much loved brand new Ice Cake flavour.


Warner Bros. is a global leader and a world famous broad based entertainment company which are the owners of the renowned DC comics. They are the creators of the much loved Justice League movies which have taken the entertainment industry into new realms. 


The partnership will allow Elephant House Ice creams to be in the same league as popular and iconic superheroes such as Superman, Batman, Wonder Woman, Flash, Aquaman and the entire justice league, bringing added delight for the kids as well as the movie geeks in the country.


“Elephant House ice creams are not just any brand of ice cream. The brand is strongly tied to the hearts of our consumers, and we are constantly looking for creative and delightful opportunities to satisfy them. 


“This partnership will definitely take our ice creams to the next level and put us in line with international ice cream brands. Our consumers are our priority and we hope to introduce many more exciting flavours to tantalize their taste buds,”


said Sathish Rathnayake, Head of Category, Vice President John Keells Holdings PLC.

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