Through listening to customers and incorporating their feedback in product design, Cathay Pacific Airways was voted “World’s Best Business Class” in the annual Skytrax World Airline Awards™ programme, in which more than 18 million airline passengers from across the world picked their choices.

Cathay Pacific Chief Executive John Slosar said: “This year’s award becomes even more meaningful as our new Business Class is a genuine collaboration between our customers and our own team. The customers know best. This is why in designing the business class product we talked to our customers, listened to their feedback, and then incorporated those features they told us would provide them with the optimal balance of productivity, comfort, and privacy. This is a seating environment truly designed by the people who use it. When it comes to evaluating our products, again the customers know best. They are the users and I am delighted to hear from them that we are delivering industrybeating products and services.”