The Institute of Shipping & Logistics (IOSL) is celebrating its 35th anniversary this year and a series of events/workshops have been scheduled to showcase this milestone.
The first such event would be a half day workshop titled “How to be a successful marketer in the shipping and logistics industry “,which would be held at the Hilton Colombo on 9th August commencing at 2.00 p.m.
This workshop is organised in collaboration with the Chartered Institute of Marketing (CIM), Sri Lanka branch, will award their Certificate to all the participants. It is believed that this would be the first time a workshop for marketers in the shipping and logistics trade is being organized.
The chief guest and keynote speaker will be Saliya Senanayake, Chairman, Lanka Shipping & Logistics ( Pvt ) Ltd and Simatech Marine Group Past Chairman, CILT, Sri Lanka and former International Vice President of Chartered Institute of Logistics & Transport (UK ).The Guests of Honour at the event would Jagath Pathirane,CEO, Expo Freight Ltd ( EFL ) and Chairman, Sri Lanka Logistics & Freight Association ( SLFFA) and Swabha Wickramasinghe, Director Marketing, Worldlink Shipping Colombo (Pvt) Ltd and Chairperson, Womens International Shipping & Trading Association (WISTA) Sri Lanka Branch.
Resource persons and topics to be presented at the workshop on ‘How to be a successful marketer in the shipping and logistics industry’are as follows.
1. ‘What you should know about the shipping and logistcs industry to be a successful marketer.’ Speaker Rajesh Fernando, Dip. in Shipping & Logistics, former General Manager (Marketing) of a mjajor Japanese Shipping Line in Sri Lanka.
2. ‘The professional approach to maritime marketing and logistics.’ Speaker: Gihan Warusavitarne,MCIT (Lond), MITA (UK) Dip. in Shipping (Wales) former Marketing/Sales Manager, American President Lines, Ceylon Shipping Corpn. And Maersk Line. Founder and CEO, Institute of Shipping & Logistics (IOSL)
3. ‘How to be a Winner in Shipping and Freight Forwarding’. Speaker:Dian Abeyawardena, Motivational Speaker, Management Trainer and Senior Toastmaster, former Managing Director of a leading freight forwarding company.
4. ‘Modern marketing techniques needed to succeed in a service industry’. Speaker: Dilshan Perera, MBA(PIM-Sri. J), B.B.Mgt.(Marketing) Spe.(Hons.) (Kelaniya),Charted Marketer, Dip.M, MCIM(UK) MSLIM, MIM(SL). Marketing professional and senior visiting lecturer of CIM.
The target audience for this workshop would be marketing directors, marketing and sales managers, marketing /sales executives, junior executives, marketing /assistants, trainees, customer service and documentation representatives, beginners and new recruits to the industry and all those concerned with shipping, logistics and service industries. For more information the IOSL could be contacted on e-mail < firstname.lastname@example.org > and Hotlines : 0777 891767 / 0766 588255.