A unique fashion experience by Vision Care: ‘Fashion Frames’

Vision Care, the island’s leading eye care solutions provider recently launched its latest sub-brand ‘Fashion Frames’ at Colombo Fashion Week (CFW). Whilst serving as the Official Eyewear Partner of the event, Vision Care sponsored a wide variety of chic and modern frames and sunglasses for a number of designers who presented their collections at CFW. By showcasing its latest eyewear range at CFW, not only did Vision Care contribute to the resounding success of the event, it was also able to join efforts to take the local fashion industry to new heights.    

In an effort to make its mark as a prominent fashion accessory brand within the local fashion community, Vision Care appointed an expert team of ‘Fashion Advisors’ at select outlets, following the launch of its brand new ‘Fashion Frames’ range. These well-trained and experienced fashion specialists will be at hand to help clients to select the most suitable frames and sunglasses. Taking into account each customer’s specific taste, needs, preferences and lifestyle, the Vision Care ‘Fashion Advisors’ will recommend the perfect colour, style and brand of eyewear. To provide exclusive access to its ‘Fashion Advisory’ services, Vision Care also introduced a limited edition Fashion Frames card which was offered to the invitees of Colombo Fashion Week.    

Commenting on the launch of its new concept, Harsha Maduranga - General Manager of Vision Care stated: “We are delighted to introduce ‘Fashion Frames’ our latest contribution to the local fashion industry, and a novel concept that we hope will redefine and revive branded and designer eyewear trends across the island. Through this exciting new launch, we hope to be able to position designer frames and sunglasses as an essential and integral part of fashion. In the coming months, we look forward to helping ardent followers of fashion and keen eyewear enthusiasts to find their perfect picks and matches, together with our expert team of advisors.  We are also glad that we were able to launch this exclusive eyewear collection at Colombo Fashion Week, which gave us the opportunity to showcase our products to an elite gathering within the local fashion community.”  

This was the sixth consecutive year that Vision Care participated in Colombo Fashion Week, an ambitious platform that aims to create a global impact within the Sri Lankan fashion industry, together with renowned international fashion designers. Colombo Fashion Week is one of three main fashion shows in Asia that continues to inspire growth and innovation among Sri Lankan designers. 

Vision Care is the leading eye care and hearing solution provider in Sri Lanka. Embracing the latest technology, together with qualified professionals Vision Care offers a wide range of services to customers across the nation. The finest opticians in the country work across the Vision Care network, to ensure that eye tests, orthoptic tests, refraction, colour vision and eye pressure checks can be conducted at any time. The company also provides a range of spectacles, contact lenses and other