SAP appoints new Managing Director for SAP Indian Subcontinent

8 June 2015 02:55 am - 0     - {{hitsCtrl.values.hits}}

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SAP has announced the appointment of Deb Deep Sengupta as the new Managing Director for SAP Indian Subcontinent to drive its growth strategy and operations in India, Bangladesh and Sri Lanka. Based in New Delhi, Deb Deep Sengupta reports to Adaire Fox-Martin, President of SAP Asia Pacific Japan. 
Deb Deep brings more than two decades of wide-ranging IT industry and management experience to the role, with a track record of increasingmarket share, winning key customers and leading effective teams. Deb Deep was most recently the Chief Operating Officer for SAP Indian Subcontinent where he provides leadership and direction to SAP’s multi-functional sales and operations organizations in India, driving continuous productivity improvements, and significantly contributing to the achievement of revenue and profitability objectives. He has been an integral part of SAP’s leadership team in India for the last decade, more than doubling the size of SAP’s enterprise business in India as the VP for Integrated Large Enterprise Business. 
Prior to this, he built the SME & Channels team in SAP India and catapulted its ecosystem business into the Top 3 SME business within SAP. Before joining SAP, Deb Deep held various Sales Management and leadership roles in IBM and Digital Equipment Corporation (DEC), which merged with HP. 
“As India gears itself up as a digitally empowered society and knowledge economy in a hyperconnected era, SAP remains ever relevant to support the transformation of Digital India,” said Adaire Fox-Martin, President of SAP Asia Pacific Japan. “We are confident that Deb Deep’s track record of customer engagements and deep knowledge of the industry will propel SAP India to continued success, as we increasingly deliver simplicity to ourcustomers to address the complexities of hyperconnectivity.”
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device  SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 291,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com
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