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Thu, 28 Mar 2024 Today's Paper
06 Aug 2021 - 0 - 723
Facebook has announced that Facebook Marketplace is now available in Sri Lanka, making it easier for people to discover, buy and sell items from others in their local communities.
26 Feb 2016 - 0 - 18241
Coco Chanel once said that a woman who cuts her hair is about to change her life. I agree, somewhat. I just don’t think the decision to change your life should happen in one single moment – perpetually indecisive and constantly changing,
19 Sep 2014 - 42 - 24218
Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting capability and focus on ROI will continue to build client confidence in moving more TVC budget to addressable video.
19 Sep 2014 - 6 - 25281
After nearly a year of anticipation, Facebook is finally launching its long-awaited new video ad format following limited beta testing in Q4 2013. Video ads will start appearing in the Facebook newsfeed starting in April, thus bringing closure to a very lengthy and complicated product launch.
03 Sep 2014 - 0 - 18180
Twitter has announced the launch of Objective-Based campaigns, allowing advertisers to pay for the actions that most are aligned with their marketing objectives.
02 Jun 2014 - 0 - 36700
On May 8th Facebook announced the launch of Audience Insights, a tool specifically for Agencies to gain deeper learning of audiences across the platform.
09 Apr 2014 - 0 - 29525
09 Apr 2014 - 0 - 37253
30 Jan 2014 - 0 - 18353
Google+ like other social networks is a method to talk with consumers in a more personal and authentic manner. Like Facebook advertising, Google+ post ads are an attempt to build visible conversations and earned media.
30 Jan 2014 - 0 - 27305
Today's write-up is about Mindshare's point of view on Facebook's new 'Trending Articles' feature. This opinion piece has been written by Valentino Pacheco.
23 Oct 2013 - 0 - 18758
Apple announced iBeacon as a feature of iOS 7 at the WWDC in June. Apple has given no details about it and it was only mentioned in the keynote once, but it could have a profound impact on the retail-to-mobile, contextual and in-store shopping experience.
23 Oct 2013 - 0 - 28841
New Ad Guide, Custom Audiences & more. Facebook have recently updated the Ads guide to reflect the changes made as part of our Ads Simplification initiative.
30 Sep 2013 - 0 - 17474
With a brief tweet, last week Twitter made official the worst kept secret in the business: it’s going public. To date there is not much information as the company filed under the JOBS Act, which made it possible for the company to file its S-1 statements in secret.
11 Sep 2013 - 0 - 18815
In a quest to scale and better tap into real-time sentiment and mobile targeting, Twitter has gone on an acquisition spree with the purchase of Trendrr, a social-TV analytics company, as well as MoPub, the world’s largest mobile ad exchange.
12 Aug 2013 - 0 - 18589
Pinterest announced a new feature last week, an email notification sent to users when a product they have pinned drops in price. This “price drop notification” is an enhancement to the product price pins rolled out in May, which associate prices with the products pinned on the site.
09 Jul 2013 - 0 - 29851
Facebook hashtags are a game-changer for advertisers. Hashtags on Facebook will give a deeper insight into the lives of users, which will result in better targeting capabilities.
09 Jul 2013 - 0 - 18396
Facebook faced a massive wave of protest over the past days over postings on its social network that many claimed (rightly) degraded women, including content on groups such as “this is why Indian girls get raped.”
16 May 2013 - 0 - 30436
As online video advertising grows on a global scale, many platforms are looking to capitalize on this opportunity and to capture some share of TV advertising revenue. Among these platforms, Facebook is looking to launch a new video ad format later on this summer.
09 May 2013 - 0 - 18824
Many felt that Yahoo’s decision to appoint ex-Googler Marissa Meyer would result in a surge in its fortunes.
10 Apr 2013 - 0 - 30207
After years of rumour last week finally saw the release of the Facebook phone. Except it wasn’t a phone at all, rather a phone running Facebook Home, an application which changes many aspects of how the phone operates.
13 Mar 2013 - 0 - 31538
Facebook has announced it will soon be rolling out a new more visual and less cluttered look which will enable users to filter the type of content they see in their news feeds and create a seamless experience between mobile and PC devices.
12 Mar 2013 - 0 - 30107
Facebook has confirmed that it has entered an agreement with Microsoft to purchase Atlas, the digital ad server and measurement solution.
04 Mar 2013 - 0 - 18943
Twitter is opening its Advertising API (Application-Programming Interface), which will enable marketers to better use Twitter data streams to manage campaigns and improve targeting.
27 Feb 2013 - 0 - 19716
It’s been seven years since the PS3 was released and gamers and the industry alike have long been waiting with bated breath for the start of a new console generation.
21 Feb 2013 - 0 - 18953
Startup LocalResponse Targets Twitter Conversations With Display Ads Tweet a complaint about bad AT&T cell coverage? Don't be shocked to get an ad from Verizon with information on how to switch carriers the next time you sit down at a PC.
14 Feb 2013 - 0 - 18954
Google is giving the upcoming film "The Internship" a marketing assist, offering it what's arguably the most exclusive placement on the web: the Google home page.
11 Feb 2013 - 0 - 15882
In December last year Google announced plans for rolling out Google Shopping. These new and more distinct looking shopping ads are based on Product Listing ads (PLA) and appear both in a stand-alone shopping section and blend with traditional sponsored links.
11 Feb 2013 - 0 - 20598
Vine is the new social network app created by Twitter that lets you create and share short six-second long videos and publish them to Twitter and Facebook. It features no post-capture editing and it limits the user to a fixed set of possibilities just as Twitter did when it first launched.
11 Feb 2013 - 0 - 11254
Samsung has announced plans to launch multiple devices using Linux-based mobile operating system Tizen. This represents a significant move away from the Google-owned Android operating system it has used in most, but not all, of its devices to date.
11 Feb 2013 - 0 - 12141
Google launched ‘Enhanced Campaigns’, an evolution of AdWords that allows advertisers to manage their campaigns by location, time of day and device. The media world has become more fragmented and Google correctly believes that the changes it will be rolling out to all advertisers will deliver better results.
27 Mar 2024