Out of the 14 teams that vied for the right to represent Sri Lanka at the Young Spikes competitions to be held in Singapore this year Tharanga Rathnasekara and Champika Anuradha from Mindshare will represent Sri Lanka as the winners of the local media competition. 3 teams each from Media & Integrated were selected as finalists and had the opportunity to present to the whole advertising industry on the 29th August, 2012 at The Agency “Show and Tell” held at the Lemon Restaurant.
"Announcing the winners, Lalith Sumanasiri – Head of Judging panel of the media competition mentioned that it was not an easy judgment for the Jury as all teams were competing closely. Jury had a lengthy discussion and used three criteria to evaluate all the teams to select the winner. Strength and Uniqueness of the Idea to inspire the target audience, Ability of the execution to reach the target and create the excitement using the relevant effective mediums and how best the teams have utilized the strengths of the Maharaja media network as the client. All these criteria were used to select the best team considering the nature of the international completion and the team ability to bring some honor to Sri Lanka"
Spikes Asia offers inspiration, learning and a celebration of Asia Pacific's best creative work. The Spikes Asia Festival Awards honor and celebrate the best of Asia Pacific’s work in creative communication.
The Young Spikes Competitions for Media & Integrated provide Asia Pacific’s next generation of creative talent the opportunity to showcase their skills. The teams are chosen through a pre-selection process in their own countries. Then they will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against teams from all over the world.
The winning teams will be presented with Gold medals at the Spikes Asia Awards Ceremony and they will also receive full delegate passes to Spikes Asia 2013. Winning the competitions is highly rewarding because it provides opportunities for individuals to gain recognition within the industry and make their mark across Asia Pacific.
Mindshare is the flagship unit of GroupM Sri Lanka in addition to holding Maxus and MEC. GroupM is the largest consolidated media investment management company in Sri Lanka handling host of many multinational & local clients.