OPPO unveils selfie-centric F1s

OPPO Vice President and Managing Director International Mobile Business Sky Li taking a selfie together with special guests at OPPO F1s launch

By Yohan Perera in Mumbai
Leading global technology brand OPPO launched its latest F1s smartphone, which is branded as a selfie expert, at a glamorous event in Mumbai last week. 

This model was also launched in Sri Lanka as well as other South and Southeast Asian countries simultaneously, as part of the brand’s global launch. 
The F1s carries on the ‘Selfie Expert’ title of its predecessor, the F1, raising the bar with a 16 MP front camera and a next-level feature set. 

OPPO brand ambassador and Bollywood actress Sonam Kapoor and ace cricketer Yuvraj Singh taking a selfie at OPPO F1s launch 

The star-studded event was graced by Bollywood actress Sonam Kapoor—OPPO’s brand ambassador – and Yuvraj Singh, the acclaimed all-rounder and left-handed batsman.
Along with its standout front shooter, the F1s sports a 13 MP rear camera, a lightning-fast fingerprint reader, a large 3075mAh battery, 32GB ROM and a triple-slot card tray that offers the dual-SIM capability and expandable memory. 

“The F1 has been very popular since it was launched and in the F1s, we’re building on its key strengths to bring an even better photography experience to a wide range of consumers,” said OPPO Vice President and Managing Director International Mobile Business Sky Li. 

“More than 10 million consumers are enjoying the F1 and F1 Plus, and we’re confident the F1s will carry on this success and become another hit product.”
The F1s is the latest example of OPPO’s commitment to leading the industry with outstanding selfie experiences. After pioneering the use of a beautify feature on smartphone cameras in 2011, OPPO went on to introduce the world’s first smartphone with a rotating camera, the N1 in 2013. 

The speciality in F1s is that it is specially built to capture beautiful, natural-looking selfies and it is the first phone to bring a 16 MP front camera to the price segment. Both the front and rear cameras offer Beautify 4.0 – a selfie beautify-enhancing app, providing seven levels of beautification and two skin tone modes, so that the users can find the perfect settings for their look. 

Beautification algorithms have been updated based on feedback from hundreds of real-life users. The 16 MP Beautify camera comes equipped with a 1/3.1-inch sensor and large f/2.0 aperture, providing high dynamic range and minimizing visual disturbances.

Combining these specs with OPPO’s unique processing algorithms allows the F1s to capture vivid selfies with superb depth and detail. The device also features an upgraded Screen Flash function, which dynamically adjusts to compensate current light conditions, ensuring that users capture beautiful selfies even in low light so that capturing those exciting ‘party’ moments will be stress-free.

The F1s features a 13MP rear camera with a 1/3-inch back-illuminated sensor and f/2.2 aperture, for high light sensitivity and dynamic range. With these features and PDAF - superior technology for cameras, the F1s seamlessly captures crisp, clear, vivid shots.  

The F1s’ sophisticated photography platform offers a host of practical features. Adding to the rear camera’s panorama mode is a Selfie Panorama feature up front, ensuring that users will get the whole party in the shot. 
Meanwhile, selfies can be automatically activated with ‘Palm Shutter’ - by a simple wave of a hand or with ‘Voice Shutter’ by simply saying ‘Cheese’, leaving users free to get their shots just right and avoid the unwanted shake caused by pressing the shutter button

OPPO India Brand Director Will Yang said his company’s brand is among the top five leading mobile phone brands in 
the world.

“2016 is a rising year for OPPO,” Yang said, while highlighting that OPPO has become number four brand in India. Also he said OPPO has opened a manufacturing plant in India as well.
The F1s also features a home-button fingerprint reader, which can unlock the phone in a mere 0.22s, easily one of the fastest fingerprint readers in the 
price segment. 

The fingerprint reader is also the key to a brand-new feature: fingerprint-activated calling and app launch. Users can assign five different fingerprints to applications and contacts of their choice. Then, by using different fingers to unlock the phone, the pre-set app or phone call will start automatically, saving users the inconvenience of finding names in a contact list or looking for an app among dozens of icons