Fashion trailblazer ODEL has brought the medieval into the 21st century as it celebrates the Fall 2016 fashion season with a new clothing collection and store décor inspired by the regal grandeur of the Middle Ages.
Themed ‘Modern Medieval,’ ODEL’s just-in collection features a range of fabrics such as chiffon, textured silk, velvet, pleated, cotton, crepe, viscose, lace and sheer that are evocative of an era in which dramatic fashion accentuated affluence and status.
The prints place emphasis on dark and gloomy florals and tapestry designs to produce a rich ceremonial medieval look, with a colour palette of black, shades of dark blue, mixture of dark red, soft shades of blue, peach, pink and ivory and hints of gold and purple. Silhouette detailing with neck ties, royal buttons, royal sleeve patterns, Peter Pan collars and chest embroidery further enrich the look of the clothing in the new collection, which is inspired by the designs of the likes of ZuhairMurad, Dolce & Gabbana, Michael Kors, Roland Mouret, Gucci, Prada, Cavalli and many others of repute.
ODEL’s ‘Backstage’ brand has also unveiled a matching jewellery collection titled ‘Costume Drama’ under the store’s medieval period inspired theme for Fall 2016, enabling fashion-conscious customers to amplify the sophistication and glamour of the clothing collection. The jewellery collection is made of gold and silver coloured metals decorated with stones and pearls in designs reminiscent of the opulence of the medieval period.
“Our new collection is bold, imperial and dramatic, and has a lot of depth and character, said Desiree Karunaratne, Group Marketing Director of Softlogic Holdings, which owns ODEL. “The Fall collection is a nod to the medieval past, an era that saw a revival in the arts across the spheres of song, literature and particularly fashion. At ODEL, we have sought to capture this allure of the past and create a dramatic fashion statement for contemporary style queens. With each new seasonal collection ODEL emphasises the fact that not only is it the location for the latest from international designer labels, but is also a fashion-forward label in its own right.”
As is customary with every seasonal fashion collection, ODEL stores have undergone décor changes to match the theme, transporting shoppers to a time of regal grace, ornate settings, rich fabrics and unbridled romance. The Fall 2016 theme is also visible in subtle changes at most of the in-store departments of ODEL.
Coinciding with the arrival of the new collection, ODEL’s flagship store at Alexandra Place has undergone several changes that shoppers will be eager to check out. A visit to ODEL is also an opportunity to pick up the latest Modern Medieval edition of the ODEL magazine, available to shoppers free.