Participants at the Maggi event
Sri Lanka’s iconic food brand Maggi,with a strong heritage of empowering women for over 30 years, launched its very own website www.maggi.lk this Mother’s Day to help new age mums access cooking recipes quickly and easily.
The website was launched by mothers who attended a special Mother’s Day event organised by Maggi.
Strengthening its digital presence to cater to new consumer trends and preferences, Maggi’snew website offers modern, digitally savvy mothers with less time to spare, a wide variety of simple and tasty Maggi recipes, ranging from traditional Sri Lankan dishes to international cuisine. It also offers a host of other information to make every day cooking more enjoyable, such as tips for cooking with the kids and helpful nutritional information for each dish.
“We are proud to introduce a digital platform which offers traditional homemade recipes that generations of Sri Lankan mothers have used over the years. Our website gives new age mothers a whole new experience in learning the art of Sri Lankan cuisine in a modern way” says Priyadarshinie Karunaratne, Assistant Vice President – Food. “A special feature of our website is its ability to let users filter recipes based on the food category, preparation time and type of cuisine they prefer. It also provides nutritive values, calorie counts, and cooking and health tips for every recipe, making it an all-purpose platform.”
Maggi has been present in Sri Lanka for over three decades, empowering mothers across the island to provide their families with tasty and nutritious food solutions. Three years after entering the digital sphere through its Maggi Devilled facebook page and establishing a successful presence on social media, the Maggiwebsite marks an important milestone in its digital journey.
The brandwasvoted ‘Food Brand of the Year’ for the fourth year running at the recent SLIM – Nielsen Peoples Awards, a reflection of the continuous trust the people of Sri Lanka have in Maggi and its success in evolving with changing consumer lifestyles and needs.