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You Tube Ad Formats

2014-09-19 00:00:51
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Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting capability and focus on ROI will continue to build client confidence in moving more TVC budget to addressable video.

DETAILS

Starting on April 15th, YouTube will begin streamlining their TrueView ad formats to offer richer targeting capabilities on YouTube and greater simplicity in the TrueView offering.  TrueView in-search ads and TrueView in-display ads will be combined into one format, called "TrueView in-display." On May 15 all campaigns will automatically be transitioned to the new functionality. All historical reporting will remain intact.

 It’s safe to say that YouTube ad formats have always been somewhat confusing.

 Changes have been made over the years in order to streamline the choice that advertisers have and put more of a focus on targeting.The latest update sees a reduction from three ad formats to two. The two ad formats that will now be available will be In Stream Ads (skippable pre-rolls bought on a CPV basis dependent on the user watching at least 30 seconds of the video) and In Display Ads (thumbnail ads on the right hand side under the ‘suggested videos’ based on a CPV model).

Targeting has also been given an update with a choice of three networks set at campaign level as opposed to ad group of YouTube Videos, YouTube Search and Google Display Network. New features such as demo and interest-based targeting on the YouTube Search Network are also now available. The features we are used to using for TrueView in-search won’t change.

Advertisers will be able to use keywords to target the YouTube search page and the format will look the same.This means targeting options now include keywords, demographics, interest, topic and re-marketing with the added allowance of combining targeting for campaigns in order to improve audience targets.

IMPLICATIONS

This streamlined approach and increase in targeting options can only be a benefit for any advertiser. These options should help to increase the relevancy of the audience and limit wastage making YouTube campaigns more cost efficient. The down side as with any refinement in targeting is a potential decrease in volume. This moves campaigns focus towards quality of views as opposed to quantity, an objective more brands should have in mind when running any campaign.

As different types of audiences will be of more or less value to your business based on an array of elements, it stands to reason that a brand should not be paying the same for each of these audience groups to view your content. By having these targeting options across both In Display and In Stream we can begin to dial up or down based on the targeting performance and the purpose of the campaign.


  Comments - 42

  • myraspi Sunday, 21 September 2014 03:55

    Well its a clear wake-up call for the government. if it wasn't for the last minute 'chanda gundu' would have been a different story.
    Think the opposition should iron out their differences and work towards bringing a change to this county.

    Reply : 1       7

    True Facts Sunday, 21 September 2014 06:39

    [quote name="myraspi"]Well its a clear wake-up call for the government. if it wasn't for the last minute 'chanda gundu' would have been a different story.
    Think the opposition should iron out their differences and work towards bringing a change to this county.[/quote]
    Any proof to support your claim? If there was a chanda gundu, why the victory is with a thin margin? Without any proven facts don't make up stories.

    Reply : 6       0

    Cobra Sunday, 21 September 2014 13:19

    [quote name="True Facts"][quote name="myraspi"]Well its a clear wake-up call for the government. if it wasn't for the last minute 'chanda gundu' would have been a different story.
    Think the opposition should iron out their differences and work towards bringing a change to this county.[/quote]
    Any proof to support your claim? If there was a chanda gundu, why the victory is with a thin margin? Without any proven facts don't make up stories.[/quote]
    Part Chanda gundu and part jilmart!!!

    0       2

    rukmal Sunday, 21 September 2014 07:55

    no change same story ....no body wants to elect traitos in the UNP and JVP

    Reply : 5       2

    Danushka Monday, 22 September 2014 04:14

    Why you sound bitter? packing your bags already? What happened to the so called 75 year SLFP regime? lol

    0       1

    premalal Monday, 22 September 2014 05:22

    [quote name="rukmal"]no change same story ....no body wants to elect traitos in the UNP and JVP[/quote]
    Traitors be it UNP or LTTE are already in the UPFA.

    0       2

    VoiceOfLanka Sunday, 21 September 2014 04:13

    UPFA lost over 64,000 (20%) votes since 2009. UNP increased its votes by over 138,000 votes, that's a rise of over 20%. The JVP too has increased its votes by over 18,000. This, despite the Govt's massive inputs of public resources (personnel, equipment, machinery and vehicles) which the opposition had no say.

    Reply : 0       3

    rukmal Sunday, 21 September 2014 07:55

    comapared to what 2009 , 2009 is not normal elewction result , anybody who comapres this to that is an idoit

    Reply : 5       0

    Grace Sunday, 21 September 2014 04:14

    Thanks to the voters who voted for the opposition parties and because of them we will enjoy reduction of prices until January 2015.

    Reply : 0       8

    mike Sunday, 21 September 2014 06:19

    The UPFA they say they won infect they lost most
    The Cheating Thuggery Political killing in the name of accident
    Changing the Electoral seats for the UPFA benefits -after all this they got them them in - same like the past Presidencial Election Mahinda Rajapakse actually lost to General Fonseka

    The people power will come into effect as the public are fed-up

    Reply : 0       5

    uditha wijesinghe Sunday, 21 September 2014 04:14

    come the presidential election with more than two candidates contesting securing 50% would be a challenge

    Reply : 0       2

    Gamini Sunday, 21 September 2014 04:15

    Harin oba Thumaata jayawewaa. Anagathaya subayi.

    Reply : 1       9

    Ryan Sunday, 21 September 2014 06:26

    Yes why not, he is with UPFA

    Reply : 1       1

    Ryan Sunday, 21 September 2014 06:28

    The comments clearly show no one commeted has walked on a rural road, had tea from a small spot or attended ordinary mans funeral, UNP never win with this kind of people s comments

    Reply : 2       1

    Ryan Sunday, 21 September 2014 06:31

    If UNP wants to win we need to know their policy on privatisation, defence, government service, port development, labour relations, Trade and Sathosa, Fertiliser subsidy, Divineguma, Privatised education, 13th amendment, none of above was discussed in elelection except slinging mud at president, thtas why unp was hacked to death

    Reply : 2       0

    Lima Sunday, 21 September 2014 04:24

    WHAT YOU ALL THINK , DO YOU THINK IT IS LEGAL VOTES , ASK ANYONE , UPFA LOST , BUT HOW THEY WIN IN THE CALCULATION, ALL KNOWS , NO NEED TO ELABORATE FURTHER , STILL OUR PUBLIC IS SLEEPING

    Reply : 2       1

    HellWelcomes Sunday, 21 September 2014 04:29

    Fortune smiles in the elected UNPers' faces as they are warmly welcomed to UPFA

    Reply : 0       0

    Not A- Real Sunday, 21 September 2014 04:56

    well this is not a successful victory, Government spent billions, played thugs and forced all the communities to vote.. we know what happened in this areas. everything happened in hidden game by the pawul paksa

    Reply : 0       1

    Not A- Real Sunday, 21 September 2014 05:00

    No all paulpaksa will get together and start hunting peoples money and more corruption to come

    Reply : 1       2

    kane Sunday, 21 September 2014 05:23

    Sign of people realising the good, bad and the ugly.

    Reply : 0       1

    ANTON Sunday, 21 September 2014 05:25

    WHOEVER THE ELECTED MINISTER , HE IS NOT SUITABLE FOR THE POST UNLESS HE HAS PATIENCE, DECENCY, POLITENESS AND COURTESY.

    Reply : 0       1

    Gayan Sunday, 21 September 2014 05:32

    If the 50.000 tamil workers could have voted, it would be a loss for UPFA (similar to 2005)

    Reply : 0       1

    rohana Sunday, 21 September 2014 05:38

    this tendency likely towards an opposition victory at the coming national level elections.

    Reply : 0       2

    Ammaa Sunday, 21 September 2014 05:54

    8 UNP members are ready to cross over, big prizes are waiting,, good luck,, if maithiripala sirisena resign from SLFP and from MP, BASIL is PM,

    Reply : 0       0

    Bandara Sunday, 21 September 2014 06:00

    some happy feeling even though defeat of opposite view

    JVP UNP and all others should be together to nominate one good candidate for presidency

    Jayawewa

    Reply : 0       1

    kalanasiri Sunday, 21 September 2014 06:07

    Even with the illegal seat allocation to moneragala district the government just scrapes through.

    Reply : 0       1

    rukmal Sunday, 21 September 2014 07:50

    2 seat majority , in monagrala over 60 % votes ...just scrapping thorugh ..he he

    Reply : 0       1

    rukmal Sunday, 21 September 2014 07:53

    “This trend will definitely affect the forthcoming Presidential election and this result clearly shows the declining popularity of the UPFA in the Uva province,” says idoit observer comapres this to 2009 , in 2015 he will also say the same after MR wins ....why cant these idoits understand comapring 2009 to this is like comparing apple and oranges

    Reply : 2       0

    GC Sunday, 21 September 2014 12:43

    Rukmal, Why are you calling people idiots? By doing so, instead of properly arguing their points, you are showing what you are. We need decent and intelligent debate and evaluation of results.

    0       2

    EM64T Sunday, 21 September 2014 06:19

    Sadly, the opposition should not to get their hopes high. In Badulla Sinhala-Buddhists population is around 70% compared to over 90% in Moneragala District. UNP did well in Badulla but poorly in Moneragala. Disappointing :(

    Reply : 1       0

    Kondebendapucheena Sunday, 21 September 2014 06:20

    Feel sorry for Fonseka he must understand can't sell LTTE material anymore(He's Official vehicle )

    Reply : 0       1

    Ryan Sunday, 21 September 2014 06:23

    The end of UNP+JVP+ Fonseka and next week harin is in UPFA

    Reply : 4       0

    saman Sunday, 21 September 2014 06:48

    Despite all the negative comments written by a minority who would like to think they are the majority, this has been a real eye opener.

    Reply : 0       1

    jegan Sunday, 21 September 2014 07:17

    see the rejected votes: In Badulla 21398 and in Monaragala 12871.

    It’s a result after rejecting 33269 people fundamental democratic rights.

    well paid government boot lickers have done the job for their BOOTJUICE.

    Reply : 0       0

    roy Sunday, 21 September 2014 07:27

    AlLthe very best for the brave people who voted against this corrupted family regime.may srilankan people start to think for a change.

    Reply : 1       1

    C.K.Lankaputhra Sunday, 21 September 2014 07:47

    This is a real come down for the ruling party, who has used all their power. Who ever who cross over is a different issue. Clear indication of what people have in their mind.

    Reply : 0       0

    Rajarathnam Sunday, 21 September 2014 07:48

    I never expect people in the remote ares like Uva would give proper lesson to Ranil, and JVP. If UNP won, Ranil would contest presidential election and loose to MR. JVP also hand superior idea and they would contest. Now a common candidate will come and he/ she will defeat MR and the most corrupt family in the today's world. we have to salute to the Uva people

    Reply : 1       1

    kamal Sunday, 21 September 2014 07:52

    High time UNP MPs to cross over to Govt. side in the vital interest of People of Sri lanka.

    Reply : 3       1

    GC Sunday, 21 September 2014 12:45

    Can you please explain why? Why should it not be the other way round?

    Reply : 1       3

    hussaina Tuesday, 23 September 2014 00:06

    [quote name="kamal"]High time UNP MPs to cross over to Govt. side in the vital interest of People of Sri lanka.[/quote]
    The best comment so far! Congratulations! I agree.

    Reply : 0       0

    ALAGOONDA Monday, 22 September 2014 04:20

    MAHINDA MAHATHTHAYA PARADUNATH, EKA CHANDEKIN HARI DINANAWA.

    Even if Mahinda mahaththaya losses, he will win by even one vote.

    Reply : 0       0

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