Nestle has signed a MoU with the University of Kelaniya’s Department of Marketing Management.
The company has come on board as strategic partner for the University’s ‘Certified Professional Marketing Graduate (CPMG)’ programme, which offers high performing students an additional professional qualification in marketing on top of their degree.
The agreement is part of Nestle’s new initiative to support youth employment in Sri Lanka, called ‘Nestle Needs Youth’, by providing young people with skills and training to enhance their employability.
As part of CPMG, the top 30 students following the University’s ‘Diploma in People Skills’ were taught and trained by Nestle employees on 15 subjects covering collaboration, leadership, innovation and personal development. The sessions were held at Nestle’s training centre in its head office, where in-house facilitators shared theoretical and practical applications using various training interventions.
Students also participated in field visits across three regions for an in-depth insight and real experience of the market. The first batch of the ‘Diploma in People Skills’ recently graduated, receiving their certification from Nestle and the University of Kelaniya. The top 10 students will now be awarded sales training stints with the company for a period of
Nestle Human Resources Vice President Enoca Sirimanne said: “As a respected corporate citizen, we have a duty to nurture future leaders and make a positive difference. We launched our ‘Nestle Needs Youth’ initiative worldwide to help our youth transition from education to work. In line with this global commitment, we have been providing internships and traineeships to young local talent for work familiarisation. We also strengthened our alliances with local universities through career fairs and skill development programmes for undergraduates. With work dynamics perpetually changing today, ‘learning agility’ is in increasing demand as a core competence. Our latest collaboration with the University of Kelaniya, which has a long history of producing promising talent, focuses on strengthening this competence and giving young students a taste of the corporate world to help them join the labour market successfully.”
Nestle is also providing young people with employment; today, 35 percent of Nestle’s workforce are under 30 years of age, and 60 percent of its total workforce are millennials. The company is also actively engaging in readiness-for-work activities for youth – through digital media and events like job fairs and workshops - on CV writing and interview preparation.
Nestle Managing Director Shivani Hegde said: “Part of our purpose as a company is to help develop thriving resilient communities. Nestle is committed to promoting decent employment and diversity, and ensuring equal opportunities for everyone. Young men and women are the future of our societies and our economies. Yet traditional education is often no longer enough. Young people need the right skills to help them in a rapidly changing, digitalised work environment. It will be hard to thrive as a corporation and help the communities we are part of to grow unless we can tap into the skills of young people who will drive the next wave of development. This long-term approach has always been part of Nestle’s DNA.”
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