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Kenya eyes Russia tea sales on Sri Lanka spat

19 December 2017 12:51 pm - 6     - {{hitsCtrl.values.hits}}

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Kenya wants to use the current tea trade spat — triggered by a single insect— between Russia and Sri-Lanka to boost its volumes to Moscow after years of low exports, the Kenya Daily Nation reported.

Wire agencies reported on Friday that Russia would place temporary restrictions on imports of tea and all other agricultural products from Sri Lanka from Tuesday after a single beetle was found in a consignment.

Tea directorate says it sees the current impasse between the two countries as an opportunity for Kenya to boost sales.

“We see this as an opportunity and a challenge at the same time. An opportunity in the sense that we should use this chance to grow our volumes to Russia and also learn from the misfortune that befell Sri-Lanka to improve our standards,” said the directorate.

The country has over the last one year been working on a strategy to improve the volumes of tea bought by Russia and cut the dominance of Sri Lanka, which is the leading exporter to Moscow.

Kenyan delegation led by Cabinet Secretary in the Ministry of Agriculture will be visiting Moscow in January for the launch of the strategy.

Kenya is, third placed, both in terms of value and volume of tea exports to Russia.

Moscow imports about 13 per cent of the beverage from the Mombasa auction accounting for about 18 million kilos, but the volumes have been dropping in the last three years.

“We are targeting to hit at least 44 million kilos of tea exported to Russia in the next three years mainly looking at increasing quality black tea,” said the directorate.

It has hired Russian consultants to provide intelligence on the profile of a Russian tea consumer and how best Kenya can reach its market.

Kenya has identified and prioritised Russia because it is the leading importer of black tea while it is the leading exporter of the same.

It will be tough for Kenya to win over the Russian market because Sri Lanka — being the biggest exporter of tea to Russia — has put in massive resources in the last 20 years to cement its position.


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  Comments - 6

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka
  • RD Tuesday, 19 December 2017 01:29 PM

    Await - Don't make any decisions until our president makes calls to Russian and Kenyan leaders.

    Mevan Tuesday, 19 December 2017 01:59 PM

    As for cleanliness, on a scale of 1 to 10 SL is about 9 and Kenya 1. So beetle in tea or otherwise SL hygienic standards are far superior in any aspect. Ask Russian tourists who visit SL.

    concern Tuesday, 19 December 2017 07:23 PM

    Have the Russian tourists visited the facilities in Kenya and SL ??

    kABOOS Tuesday, 19 December 2017 02:34 PM

    Do not rejoice on other country misfortune.

    ceylon Tuesday, 19 December 2017 02:44 PM

    those who failing to upgrade quality of their productswill loose the marketwill loose the customers. via DM Android App

    daham Tuesday, 19 December 2017 04:54 PM

    "Make hay while sun shines."


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Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

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