Thu, 28 Mar 2024 Today's Paper

Joint marketing strategy needed to boost tourism, exports: Navin

By

2 October 2018 12:03 am - 0     - {{hitsCtrl.values.hits}}

A A A

Plantation Industries Minister Navin Dissanayake has called for a joint marketing strategy to promote Sri Lanka or the Ceylon brand to market the country’s exports and tourism products, pointing out that the individual marketing campaigns are less effective to compete with the top 
global brands. 


“We are not properly marketing our country. I believe that there has to be a very innovative marketing campaign where all the state agencies come together and use their talent and resources to market Sri Lanka or the Ceylon brand,” Dissanayake told a recent forum held in Colombo.

He pointed out that the individual marketing strategies in place to promote Sri Lanka tourism, cinnamon, gem and jewelleries, tea and other exports have proved more or less ineffective.  


Both tea and tourism industries are expected to soon embark upon major promotional campaigns spending millions of dollars.  

 


Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

  Comments - 0

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment





Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

VAT increase: SOUNDs death knell for publishers, readers

Though the Government imposed VAT (Value Added Tax) on vegetables and other e

How female change-makers are driving Sri Lanka’s energy saving platform

Saving energy has become more of a responsibility than a habit in today’s c

A dull Ramadan awaits Muslims amidst the Soaring Cost of Living

In the coming days, Muslims across the world will welcome the Holy Month of R

New wildlife underpass to curtail HEC

As of February 2024, Sri Lanka lost another 38 elephants as a result of the H

MIRROR CRICKET

More