Grand Milo Cycle Parade helps 1,000 kids and their families get active

In its efforts to help nurture a healthier generation, Milo gave away mountain bicycles to over 1,000 children and their families to help them get active together. They celebrated the grand finale of the popular ‘Win 1,000 Mountain Bikes’ campaign by painting the streets of Colombo green in a mega Milo Cycle Parade. The participants cycled from the Sports Ministry Grounds through the city of Colombo and back to the starting point, where celebrations continued with a grand carnival. The event included a ‘breakfast movement’, where kids and mothers learnt the importance of breakfast and ways in which breakfast could be made healthier and tastier; and were asked to pledge to start their day with a healthy breakfast. It also featured fun activities including various on-ground games, entertainment items, performances, music, food, and of course Milo.