Eternal Asia Lanka named authorized distributor for Western Digital

Eternal Asia Lanka (Private) Limited, has been appointed the authorised distributor for Western Digital products in Sri Lanka.

Western Digital Corporation is an American computer data storage company and one of the largest and most trusted manufacturers of computer hard drives in the world. 

The landmark partnership between Eternal Asia Lanka (Private) Limited and Western Digital Corporation was announced at a launch event, which was held at the Galle Face Hotel in Colombo recently. The media was extensively represented at the event, which saw professionals and businessmen from across the sector in attendance. 

Speaking at the event, Derek Chua, VP – Business Development, of Eternal Asia said, “Western Digital hard drives have retained the coveted position of ‘the Number 1 hard drive’ in the world for six consecutive years. This in itself is a testament to the quality of the product and we are very proud to have established this key partnership with such a reputable brand.”

At the launch event, Eternal Asia Lanka’s channel partners were given special previews and a comprehensive overview of product benefits. They were also educated on the benefits of procuring the product through the authorized distributor. By purchasing Western Digital products directly from Eternal Asia Lanka’s channel partners end customers will be able to enjoy a reliable and comprehensive warranty. 

Eternal Asia Lanka (Private) Limited was established in 2014 seeing the massive potential for growth in Sri Lanka’s IT sector and is headquartered in Colombo. It is a subsidiary company of Eternal Asia (S) Pte Ltd, a Singapore based IT distribution firm that operates distribution networks across Asia with more than 500 employees. 

In addition to Sri Lanka, Eternal Asia boasts fully-fledged, comprehensive distribution channels in Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. The company endeavours to provide vendors with streamlined and cost effective distribution channels for their products. Eternal Asia’s channels include system integrators, retailers, large format chain stores, hypermarkets, telecommunication channels, camera channels, online stores and other solutions providers.