Oman Air, the national carrier for the Sultanate of Oman, was proud to have been the co-lead partner of the Condé Nast International Luxury Conference 2017.
The prestigious event was held from 5-6 April at the Shangri-La Barr Al Jissah Resort & Spa in Muscat, demonstrating Oman’s position as a global leader in the luxury market.
Now in its third year, the Condé Nast International Luxury Conference is the most significant conference for the luxury and fashion industries and draws on the collective influence of Condé Nast International’s publications, and the vision of International Vogue Editor Suzy Menkes.
Attracting 500 top-level attendees from more than 30 countries, the event brought together decision-makers, influencers and innovators for a comprehensive two-day programme of talks, speeches, interviews and social events.
Attendees at this year’s event included international fashion designer Elie Saab, Jimmy Choo CEO, Pierre Denis, Founder and CEO of Not Just A Label,Stefan Siegel, and Oman’s very own fashion design success,Amal Al Raisi. As one of two co-lead partners, along with Place Vendôme, Oman Air not only provided financial support for the Condé Nast International Luxury Conference but played an active role in the exciting programme of events. Members of Oman Air’s crew, dressed in their stylish and distinct uniforms, attended the event and presented a model of the airline’s Business Class seats –Suzy Menkes was one of many high-profile figures who enjoyed experiencing the seat’s luxurious comfort.
Oman Air was also honoured to host an exclusive gala dinner at the National Museum of the Sultanate of Oman, which was attended by guests from the worlds of fashion, business and government.
The theme for this year’s conference was ‘Mindful Luxury’ and Sayyid Badr bin Hamad Al Busaidi, Secretary General at the Ministry of Foreign Affairs, gave an insightful presentation highlighting how this concept is realised in Oman.
The conference also focused on how new wealth and untapped markets are the next great source of growth for the luxury industry in the 21st Century and considered how brands can explore new commercial opportunities in this sphere.
Paul Gregorowitsch, CEO Oman Air, said: “As a company we are committed to actively promoting the Sultanate of Oman as an attractive destination where modernity is combined with authenticity. We were delighted to be a key sponsor of the Condé Nast International Luxury Conference 2017.
The first Condé Nast International Luxury Conference was held in Florence, Italy, and last year’s was in Seoul, South Koreaso we are excellent company.”