Flemingo Duty Free has partnered with FlySmiLes, the frequent flyer programme of Sri Lankan Airlines to enhance value and delight its customers.
Starting July 2016, FlySmiLes members are eligible to earn miles on their duty-free purchases at Flemingo Duty Free outlets at both the arrival and departure lounges of Bandaranaike International Airport, Sri Lanka. In addition to this, all FlySmiLes members are also eligible for special offers for every purchase.
This partnership is commencing from July 2016. Flemingo also has planned special promotions to further make the partnership interesting and add more benefit to its members. Further, Platinum members can also redeem their miles during select months to purchase duty-free items.
Senior Manager Loyalty and Customer Experience Ruwanthi Rodrigo said, “We, at FlySmiLes, are constantly searching for more ways in which to provide our members with greater rewards and this is yet another step which significantly enhances the product portfolio which our members can access.”
Flemingo International COO Asia P.K. Thimmayya said, “At Flemingo Duty Free, we are continuously working on unique ways to connect and interact with passengers and our customers. We are totally committed to deliver greater value and benefits to our customers and enhance their duty-free shopping experience. We are delighted to partner with FlySmiLes and extend this to all the members travelling through BIA and shall endeavour to make the Colombo Airport the most favourable shopping destination in the region.”
This initiative is the latest amongst many of the successful partnerships that Flemingo has undertaken in Sri Lanka. In March this year, Flemingo tied up with MasterCard to offer special discounts to all their card holders travelling through BIA. Flemingo has also partnered with Visa and Mobitel in the past offering special privileges to their customers.
The association with SriLankan Airlines’ FlySmiLes is one more step whereby Flemingo reemphasizes its commitment to engage and excite the Sri Lankan market, whilst establishing BIA as a favourable shopping destination in the region.