Swarnamahal launches GOLDEN MOMENTS loyalty programme in partnership with Mobiquest

Swarnamahal Jewellers, a Ben Holdings Company, has launched “GOLDEN MOMENTS” one of the first loyalty programmes launched by a Sri Lankan jeweller in partnership with Mobiquest a leading Mobile Loyalty & Analytics platform company that has provided mobile based loyalty solutions to over 200+ global brands.

GOLDEN MOMENTS was launched ceremonially by Alex Lovell, Chairman of Ben Holdings, G.T. Jeyaseelan, Group Director and CEO of Swarnamahal Jewellers, Dinesh Fernando along with Sabina Kamal, Founder & COO of Mobiquest. The first Loyalty customers being registered at the Swarnamahal main branch in Colombo 04. Customers are now welcome to register to the GOLDEN MOMENTS programme online via purchase at our store or simply by downloading the loyalty app via their android or apple devices. Customer registration is also open at all Swarnamahal outlets island wide.

The move from Swarnamahal is part of a holistic brand rejuvenation that is unfolding in the coming months. Alex Lovell, Chairman of Ben Holdings said, “Swarnamahal is a brand with a strong legacy that has established trust generation after generation. We have been delivering Golden Moments to our customers across 80 years of business. Today customers are looking for an even larger experience with us and with that in mind we have transformed this special moment of purchasing a piece jewellery into a rewarding experience that links us to them across every Golden Moment of their life.”

Customers would not only earn MOMENTS with each purchase but every GOLDEN MOMENT customer would also be enjoying a special selection of offers throughout the year. The MOMENTS can be redeemed with every jewellery purchase across any outlet islandwide.

Customers earn one point or one MOMENT for Rs 200/= upto a bill value of Rs 59,999 and two points for Rs 200/= spent between Rs 60,000 to Rs 99,999 and 3 points for every Rs 200 spend from Rs 100,000 onwards. Every point or MOMENT earned through the programme is equal to Rs 1. Points are valid for redeeming within 12 months of earning.

Commenting on the programme, the CEO of Swarnamahal said, “Purchasing of jewellery is always a very special moment. Swarnamahal has been part of this moment for many years now and as the brand commences a new journey in the coming months we want to really capture that GOLDEN MOMENT with an experience that lasts a life time. Our loyalty programme is just one aspect of this ambition. Our customers can expect much more in terms of online presence as well as a completely new outlook in the months ahead.”

Meanwhile, VineetNarang, CEO of Mobiquest noted that "Swarnamahal is amongst the first few brands in Sri Lanka to start such an innovative mobile based loyalty initiative. The idea is to move away from carrying plastic cards and provide the much needed ease to Swanamahal customers to earn and redeem their Golden Moments. Consumers can connect with the brand in real time and receive special offers right on their mobile. "
Swarnamahal has 14 branches island wide and was recently presented the ‘’Best Jewellery Designer & Best Jewellery Design Award’ by the National Gem and Jewellery Authority at its Silver Jubilee Presidential Awards ceremony. The Company is part of the Ben Holdings Group.

MobiQuest is a leading Mobile Loyalty platform company that integrates seamlessly with your POS and drives customer acquisition, retention and engagement in real time. MobiQuest is a Paytm invested company.