The advent of taxi hailing apps changed the way Sri Lankans access three wheelers and cabs. The average Sri Lankan mainly relies on three wheelers to get from one point to the other and long before the app based taxi hailing culture took root, three wheeler drivers had the final say in the rate for each ride. Those days the sight of a ‘would be passenger ‘haggling with a driver was a common sight. Three wheel meters which made an appearance sometime aftersomewhat evened the playing field for passengers. However, with the introduction of taxi hailing apps, the entire game changed. Recently, a group of three wheel drivers organized a protest against such apps, claiming that the playing field had once again acquired a slope to the disadvantage of unaffiliated drivers. Let us take a look at what is really going on.
Recently, ITN aired a programme in which they talked to people from both sides of the spectrum. In the programme, passengers reveal that they still use a combination of choosing a ‘metered three wheeler’ from a designated stand, hailing one off the road and using a taxi hailing app to book a three wheeler.
Passengers first and foremost seek a fair price along with safety. Out of the three wheel services available today, the random vehicles without a fixed meter charges passengers the highest rate. Even though, this type of service is rarely seen in Colombo or the major cities, once you venture further in, most three wheeler drivers still stick to the old method of dictating a price that they deem fit at any given moment. Three wheelers with working meters attached offer a fairer and a more manageable rate in comparison. The downside of this is that since most meters are not properly regulated, drivers can easily manipulate the meter and charge unsuspecting or hapless passengers exuberant rates. However, taxi hailing app based vehicles offer the lowest rate.
Safety conscious passengers invariably choose to rely on an app based taxi hiring systems as most platforms allow passengers the facility to track the driver and the route. As one of the passengers related, in case they leave behind personal belongings behind in the vehicle by accident, the tracking system acts as a life saver. Moreover, reliable and reputed app based taxi hailing companies hold their drivers accountable which allows passengers to travel without losing being overly anxious about their safety.
In good old Sri Lanka, reliability is a bonus. Generally and in the writer’s own experience app based taxi hailing services are reliable as they answer to a central entity.
While some passengers admit to using app based taxi hailing services simply as they offer the lowest rates in the market, an emerging number of passengers claim that they would use such services simply to feel safer during their travels. In a nutshell, passengers would always choose the option that provides them a fair rate along with the guarantee of safety and perhaps reliability.
In the case of drivers, many of those who prefer to operate independently do so as it allows them more freedom to manage other aspects of lives along with work. For example, a working father would prefer to have a time frame free to take kids to and from school. As a driver who switched to working for an app based company afterworking independently with a meter attached to his three wheeler attested, app based services bring in more hires. One driver argued that while he can charge more from passengers if he operates independently, working in partnership with a company allows him to find an increased volume of hires.
For Example, one of Sri Lanka’s Taxi Hailing service PickMe, operates at the lowest per KM rate to the passengers, whilst complimenting the drivers with high incentive schemes varying as per fleet and driver preference of full time or part time.
As a recent report indicates, mobile penetration in Sri Lanka has risen from 96% in 2012 to 126% in 2017. As more and more Sri Lankans get used to relying on various apps (a growing trend in Sri Lanka), taxi hailing apps too will become even more relevant.
Sri Lanka’s app based taxi hailing market is a competitive one. The number of companies that offer this service has increased as of late. As long as the competition is healthy and no one tries to offer ridiculously lower rates to scare off competition and then build a monopoly, the new system should work in favour of both passengers and drivers.