Unilever Sri Lanka bagged the coveted ‘Marketer of the Year’ award at the Sri Lanka Institute of Marketing (SLIM) Effie Awards 2014 held recently.The award recognizes the overall effectiveness of Unilever Sri Lanka’s marketing efforts across its portfolio of 29 brands. The company topped the charts to win this coveted prize.
Speaking on t his achievement, Unilever Sri Lanka Chairperson Shazia Syed said, “A symbol of effectiveness in marketing communications around the world, the Effie Awards seek to identify and celebrate ideas that work. It is an honour for Unilever Sri Lanka to be recognized as the Marketer of the Year at this esteemed forum. This award is a testament to the commitment and tireless efforts of the Unilever Sri Lanka team and our marketing communications partners.”
The ‘Domex Election’ campaign for Unilever Sri Lanka’s Domex bagged t he bronze award i n t he Home Supplies & Services category. The ‘Take Back Only Blessings Not Infections’ campaign for Lifebuoy and ‘A Nation of Happy Babies’ campaign for Pears received Finalist awards in the Personal Care category while the ‘Pears Re-gaining Glory’ campaign was awarded the Finalist award in the ‘Renaissance’ category.
Siddharth Banerjee, Country Marketing Director, Unilever Sri Lanka, who led the marketing team on stage to receive the award, said “Working t ogether with our agency partners, we strive to engage consumers and build brand love towards Unilever Sri Lanka and all our brands by executing powerful insight driven ideas. We were one of Unilever’s fastest growth markets in 2014, and this award rewards some of the scintillating marketing magic that went behind our impressive business results.”
Organized by the Sri Lanka Institute of Marketing, the franchisee of Effie Awards in Sri Lanka, in partnership with the Association of Accredited Advertising Agencies (4As) Sri Lanka for the seventh consecutive year, the SLIM Effie awards seek to recognize effective marketing communications in the country.