Wed, 12 May 2021 Today's Paper

Sunlight felicitates winners of its Rs. 125 lakh campaign

24 May 2010 02:52 pm - 0     - {{hitsCtrl.values.hits}}

A A A

 ‘Sunlight Arunelle Gelapilla’ makes history as the largest consumer promotion in SL’s FMCG history. The winners of the biggest consumer promotion in Sri Lanka’s FMCG history were felicitated by Sunlight at a ceremony held at Water’s Edge on Tuesday, May 18 2010.

The ‘Sunlight Arunelle Gelapilla’ promotion was launched this year, to coincide with Unilever’s iconic Sunlight brand celebrating 125 successful years of existence. It was Sunlight’s way of paying gratitude to all of its longstanding customers, which enabled it to be the brand it is today and resulted in an unprecedented response from users across the island.

According to Unilever, Sunlight has now emerged further than any other FMCG brand and has become a way of life and a trusted companion to the Sri Lankan housewife. The competition saw thousands of entries from across the island as loyal users of Sunlight matched the numbers 1, 2 and 5 and submitted them to the competition. According to brand managers of the product, the competition not only involved the entries of these numbers, but also several thousand beautiful creations by the customers which showed how close the brand was to their hearts.

The prize draw which started in February this year, lasted 11 weeks and keeping to the 125 theme of the entire competition, handed out Rs. 125 lakhs in prize money. The prizes included Rs. 100,000 each, handed over to 5 winners every week (55 winners of Rs. 100,000 each) and a grand prize of a house in Piliyandala worth Rs. 7 million. The prize winners selected by the draw gathered at the Water’s Edge, excited to be a part of the largest consumer promotion in FMCG history. The prizes were handed out by Unilever Sri Lanka, Marketing Director – Mr. Asanga Ranasinghe and Unilever Sri Lanka, Sunlight Brand Manager – Ms. Shalini Senevirathna.


According to Asanga Ranasinghe, “Unilever Sri Lanka appreciates the love and trust the Sri Lankan people, and most importantly the Sri Lankan housewives, have placed on our brand. And we would like to give back to those who have made Sunlight what it is today, the consumers who have remained loyal to the brand”. Ms. Shalini Senevirathna added, “Sunlight is now 125 years old. We have been serving the nation, and becoming closer to the masses of Sri Lanka better than ever before. Generations have grown up with Sunlight and it has become synonymous with quality and trust, which is what makes this competition so special.”

What began as a brainchild of William Hesketh Lever in the 1890s, Sunlight soap has become a phenomenon in Sri Lanka. Sunlight soap began its own momentous journey way back in Victorian England with the purpose of promoting cleanliness and hygiene. As the very first branded soap, Sunlight not only revolutionized the soap industry but was also a pioneer in brand marketing. In Sri Lanka as well, it has emerged as the most successful laundry soap with over 75% of the market share.

Sunlight is the flagship brand of Unilever Sri Lanka and has always derived its strength through a strong emotional equity with the consumer through trust and heritage. Sunlight soap stands for good quality and is the benchmark in the category. For the Sri Lankan consumer, Sunlight is much more than a laundry soap and is inextricably linked to their life in multiple ways. It is rare to find a Sri Lankan family which has not been touched by Sunlight.


 

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

  Comments - 0

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

 

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment




Chemical Fertilizer Ban: A radical political decision that is not too practical?

Soil makes up as the home to millions of insects, microorganisms, recycle mat

New Year COVID wave: Did MOH and Government cause a delay in predicting B.1.1.7?

The daily number of cases testing positive for COVID-19 in Sri Lanka is neari

Lester James Peries the Emancipator of Sinhala Cinema

Renowned Sri Lankan Film Maker Lester James Peries passed away three years ag

Emergency berthing of M.V BBC Naples at Hambantota Port: SL Atomic Energy Act violated

Even though Sri Lankan waters appear to be calm, geopolitically speaking, the

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.