Brand ‘deedat’ was all out to ‘Ride with Style’ as NOLIMIT’s leading men’s casual wear brand kick started its annual mega promotion in style at NOLIMITImage, Wellawatta recently to reward and recognise their loyal customers.
‘deedat’ – ‘Ride with Style’, which was introduced in 2010 for the first time, is running into the 4th season this year. Those who purchase ‘deedat’ items worth minimum Rs.3000 from any of the NOLIMIT or Glitz outlets islandwide during 5th February -15th March will get qualified to try their luck out to be amongst the 5 lucky winners to own an Apache RTR motor bike at the grand draw.
A version of Apache RTR bikes that are on offer for ‘deedat’ winners was unveiled in a glittering ceremony held at NOLIMIT-Image amidst company representatives, customers, distinguished guests, media and other well-wishers to officially announce the commencement of the promotion for this year. Celebrations reached a peak with the arrival of the bike riders at the venue to parade through the city to share the brand spirit. The riders with ‘deedat’ flags in hand took to the streets after the ceremony at NOLIMIT-Image to cruise through the city to cover all NOLIMIT and Glitz outlets in Colombo to announce the launch of the promotion and unveil the bike at each location.
“We wanted to have an impactful consumer interaction for the brand this time. ‘deedat’ is an extremely youthful brand targeted at young adults. They project the natural spirit of cheerfulness, excitement and adventure, so, we shared the same during our launch event to address and relate to them,” said Raneez Sheriff, Marketing Manager – NOLIMIT. He further said that NOLIMIT is grateful to its customers who helped them grow over the years, and wants to give them due recognition by rewarding them through activities of this nature.
‘deedat’, which was launched in 2004, with a single product category of shirts extended its portfolio extensively to cater to ever evolving fashion requirements of the youth in Sri Lanka. As a result, ‘deedat’ has become one of the main clothing brands of NOLIMIT at present with a broad spectrum of fashion items not limited to clothes. Its range now offers an array to select from casual wear, formal wear, undergarments, footwear and accessories for any suitable occasion at an affordable price, available at any of the NOLIMIT or Glitz outlets.