HSBC Colombo Fashion Week 2015 to focus on international promotion of Sri Lankan designers

19 February 2015 06:09 pm - 0     - {{hitsCtrl.values.hits}}

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In its 12th year, HSBC Colombo Fashion Week (CFW) launchesthe Spring/Summer 2015 (SS15) season with a renewed focus on promoting Sri Lankan designers in international markets by building their profiles, and creating a retail presence for them in Sri Lanka and online.

Every year, CFW embarks on a strategic effort to promote the growth of the Sri Lankan fashion industry. The key initiative taken this year by CFW towards realizing this vision is a formal tie-up with Omen PR, a reputed PR agency in New York, USA that focuses on fashion marketing and image building for fashion designers. Additionally, CFW is further strengthened this year by the timely appointment of Ajai V. Singh, President, CFW, as a founding council member of the Commonwealth Fashion Council based in London, United Kingdom.

Each year, CFW selects a theme and celebrates a trend or concept that has influenced fashion over the decades.  This season, the craft of tie-dye will serve as the central visual theme for all CFW events, merchandise and online platforms. The Hilton Colombo Poolside will be themed as the Fashion Village, and will serve as the dynamic centre for all CFW activities.

“As per our plans, 2015 and 2016 will be dedicated to pushing retail initiatives and promoting Sri Lankan designers in the US, Asia and new markets across the Commonwealth. Sri Lankan designers should learn how to build sustainable businesses or their work will remain a hobby. By God’s grace, we will push this aspect strongly for the next two years.” said Ajai V. Singh, President, CFW.

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