As a result of consumers becoming more empowered, value and convenience seeking, majority of their personal care needs are also changing on similar lines. As a result, healthcare, which is a very sensitive, selective and an important aspect of wellbeing of an individual is also moving towards a route where individuals are seeking more and more consumerdriven services and facilities from service providers.
Hemas Hospitals Thalawathugoda, a hospital that is rapidly creating a footprint for itself as a leader in community healthcare has looked into these aspects in detail and has come up with a proactive mechanism to address requirements of special customer groups in the market, such as the elderly population, housewives, post-natal mothers, etc., who seek special care and serve them better with guaranteed convenience, with their newest patient service proposition, which is a uniquely designed day-time medical care package.
According to this scheme, patients are encouraged to visit the hospital during off-peak hours from Monday to Thursday between 9:00 a.m. and 3:00 p.m. so that they can get medical tests done at a special rate. During this period, essential tests such as X-Rays, Ultrasound Scans, Eco Cardiograms,
Mammograms and ECGs can be done at a special rate less than the actual price. In addition, there will be special post-natal clinics for new mothers to assist them in understanding caring for new born babies, breast feeding support for babies with feeding difficulties, managing their new lifestyles, etc. Patients can avail themselves for these services either by prior appointments made through the hotline or walk-in basis.
“To build and maintain patient loyalty and engagement in an era when consumers can shop around many service providers for more customized and better value propositions, healthcare organisations must not only provide quality care but also surpass patient expectations,” said Hemas Hospital-Thalawathugoda Director/ General Manager Dr. Chamila Ariyananda.
According to Dr. Ariyananda, patient experience and emotional engagement are increasingly becoming influential factors in selecting a healthcare provider. “Fostering positive emotional connections with patients based on safety and recuperation and generating strong patient engagement, introducing new value propositions and innovative services are key requirements in maintaining a satisfied clientele for a medical establishment,” she added.
Hemas Hospitals – Thalawathugoda, is the third and latest addition to the first internationally accredited hospital chain in Sri Lanka. It has introduced a variety of new healthcare services since its inception and has been upgrading their facilities constantly with the latest technology to broaden the service spectrum to better serve the community around.
Stretching the services started with the special dengue patients’ care unit has gone a long way with the subsequent introductions such as, Hemas Hospitals homecare service, cancer screening and treatment facilities, advanced laparoscopic surgeries and treatments, fully-fledged radiology facility and the most recent evolvement into plastic and cosmetic surgeries – which is a clear commitment to deliver on its brand promise – ‘Expert care, close at hand’.
Hemas Hospitals is a subsidiary of Hemas Holdings, one of Sri Lanka’s leading conglomerates with a focus on four key sectors including FMCG, healthcare, transportation and leisure.