With a pitch perfect spinner towards actively engaging with the Sri Lankan Twitter community, Etisalat Lanka tweets back Twitter Premier League Sri Lanka 2015, an annual softball cricket tournament for the third consecutive year. With this hatrick, #TPLSL will look forward to highly active 500+ participants across the island.
As a foremost brand that actively engages and intermingles with the Sri Lankan Twitter Community, the #TPLSL is Etisalat Lanka’s inning to bring to the highly influential social media audience in Sri Lanka a unique, adrenaline filled experience as close to that of what our Lions feel on the pitch. 18 teams will battle it out to be crowned as champions of the #TPLSL Season 3 which shall kick off at the Malay Grounds, Colombo on 22nd February, 2015 from 8.30 am until 7.30 pm. Within the weeks prior to the event, each #TPLSL team will have to warm up with the completion of a number of activities included in an interactive cricket related challenge, known as the Crick Challenge.
While 08 tweeps are eligible to represent t heir team at t he Crick Challenge, teams will also have to come up with a team name and logo, for which there will be two special awards accorded to the most creative name and logo. Additionally, each team will have to get a reply/re-tweet from a cricket celebrity on Twitter with the hashtag ‘#TPLSL’, subsequently inviting a celebrity from an industry of their interest to be their team ambassador. Teams have to also create a Sinhala video clip commentary for a minute of any cricket match of their liking with an attempt to get the most number of cheerleaders. The winner of the league will be selected based on a point’s format, with the highest points in completing the most number of tasks.
#TPLSL 2015 has a one-of-a kind hybrid web portal which is optimized for all desktop and mobile view. Additionally, it features Twitter’s official logo that directs website users to Etisalat’s fan page on Twitter. Boasting a loyal following of over 24,000, the Etisalat Lanka fan page was officially verified at the start of 2015. The cross-bred web portal is equipped with special features such as a #TPLSL commentary box for contending batsmen, bowlers and wicket keepers to tweet to. The portal also provides a link to a list of players for fellow tweeps to choose from and bid for a player they believe is competent for the league by simply following, tweeting and sharing the player’s profile to the rest of the twitter community.
The portal will additionally give users access to i nformation with regard to registration and voting, team page and information and individual player profiles. It will also feature #TPLSL information, photos, videos and content regarded to the Crick Challenge Integration.
Over the years, Etisalat Lanka has placed the active interaction with their customers at the forefront of their objectives. They have played a key role in organizing the #TPLSL for three consecutive years, which is a further reiteration of this objective. Etisalat hopes that this exclusive event will be key towards engaging in a fun and exciting interaction with the ever evolving social media enthusiasts.