BenQ launches in Sri Lanka at Image Today

15 November 2011 06:30 am - 0     - {{hitsCtrl.values.hits}}


Internationally famous camera brand BenQ was launched in Sri Lanka at the Image Today exhibition held at the BMICH last week. Seven different models from its Slim & Stylish range to its Best Value options were introduced to the Sri Lankan market for the first time.

Local agents Digital House says that it is time for this American standard camera to enter our country as it certainly provides a quality, affordable option to the growing digital camera market. ‘One of the most important things we’d like to emphasise to our customers is our excellent after sales service. This ensures that within the 1 year guarantee period, we will replace any defective camera (conditions apply) within 7working days of the complaint being lodged,’ says Akthar Mohammed, Product Manager at Digital House.

Another feature that adds significant value to these cameras, and one that everyday photography enthusiasts will thoroughly appreciate, is the provision of complimentary accessories that come with 2 specific models from the range. These two cameras are provided with an original BenQ camera case, cleaning cloth, leather carrying strap and another first for the country - a miniature stainless steel tripod that is highly portable. No other camera in the market is sold with an accompanying tripod but Digital House prides itself on this offer as it greatly increases customer satisfaction.

All BenQ cameras from the lowest to the highest range models, have a minimum quality of 14 megapixels, but are offered at very competitive prices, which are on par with some cameras with lower megapixels. Digital House previewed their waterproof models at the exhibition by dropping them into a water tank to showcase their dexterity. These models can withstand water at a depth of 5 metres for 2 hours as well as being dustproof and shockproof in case of accidental mishaps.  The dustproof feature is especially useful when the cameras are exposed to dusty terrains or sandy beaches.

The 7BenQ camera models launched include the P1410, S1430, LM100, AE200, AE100, C1460, and the C1430, all of which feature a variety of high-tech options as well exciting fun tools to make picture taking highly enjoyable. A few of these in-built options include a powerful anti-shake mode, a playful toy and fisheye mode and a colour accent mode, as well as 720p, high definition video recording. Customers can even choose to enhance their portrait shots, with tools that allow them to soften and de-blemish their skin in the image.

By the end of the year, Digital House hopes to launch a professional camera seriesspecially aimed at photographers. These advanced devices will feature 21X optical zoom, a 16:9 aspect ratio, 100Mb of built-in memory and 16 megapixels of camera quality.

The American Company is a world-renowned pioneer in today’s digital convergence era, set apart by a unique philosophy of ‘Enjoyment Matters’. This ethos is infused into every industry-first technology and every award-winning product they engineer.  The philosophy is devoted to elevating life to a higher level of freedom, productivity, simplicity, and enjoyment.

With substantial resources and proven expertise in product design, visual display, mobile solutions, and network convergence technologies, it’s no surprise that BenQ is a well-established brand with a global presence. The Company continues to increase its credibility with its unwavering commitment towards curbing climate change by actively reducing its carbon footprint. This policy extends to every aspect of their products’ life cycle, from product research & development to distribution, making it more than just another CSR initiative.

Digital House (Pvt) Ltd. is a subsidiary of Digital Group of Companies (DGS), which commenced operations in 1993, and is well placed amongst Sri Lanka’s emerging IT landscape. Armed with a clear focus on strategic business, Digital House’s team of professionals has attracted world-renowned IT brand names. What placesDGS among the top ten IT solution providers in Sri Lanka today is their ‘Business expertise, Wide experience, Specialist knowledge in strategic product marketing, Reputed global and local links, Reliable technical support and Continuous, real time personalised service.’ Each of these specialisations is well geared to produce a comprehensive range of products,which provide real time solutions in sync with international standards.

The Group also employs Sri Lanka’s first state-of-the-art Chip Level repair facility in collaboration with Kobian, Singapore. They are sole agents for leading anti-virus software, ESET, and high quality flash storage company, Kingston.

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