Leo Burnett Solutions Inc., (LBSI) the local office of the global advertising network Leo Burnett Worldwide, recently completeda success fulregional Human Kind workshop which brought together 65 participants from the Pakistan and Bangladesh Burnett offices and its local office. The three-dayworkshop wasconducted by Saurabh Varma – CEO, Leo Burnett, India. The workshop which was held atJetwing Light House, Gallewas a great opportunity for participants to network and to beimmersed in and learn all about ‘’HumanKind’’ and how the methodolgy canbeapplied in their day to daywork.
Leo Burnett has consistentlydrawnitsstrength and success throughits ability to present a people-focused approach to advertising. Fondlyreferred to as ‘HUMANKIND’, this is a philosophy that is adopted by Burnetters from across the globe and is always evident in the workproduced by them.HumanKindworks by relatingwith people, then engaging with them in order to build an enduring purpose for brands. ‘Acts’ with a purpose are central to the HumanKindphilosophy and unlike traditional media, ‘Acts’ have the ability to transform the way a personthinks, feels and ultimately, behaves.
“Anyonecanbecreative, but to becreativeenough to change how people think, to change how people feel, to be able to change opinion on mattersthat are of value to us all,thisisHumanKind, the verypurpose of ourcompany.’’ SaidRanil de Silva, ManagingDirector, Leo Burnett Solutions Inc.
This year Leo Burnett Solutions Inc. celebratesits 17th anniversary in Sri Lanka. Over the years, the agency has buil tmanypowerful brands and meaning fulpartnerships with its clients, whils delivering gratifying results and gaining industry recognition in Sri Lanka, the region and globally. The company handles a diverse portfolio of clients; itis one of the world’slargestagency networks and is a member of the Publicis Groupe, the world’sfourthlargest communications company.