The annual regional board meeting of Würth’s Asia-Pacific Strategy Board was held in Sri Lanka from the 28th November to 2nd December, on the invitation of Würth Lanka.
This important event will provide an ideal opportunity to showcase Sri Lanka’s potential and development in the automotive aftermarket. Local subsidiary Würth Lanka will leverage on this gathering of its senior regional management team to present its achievements, while simultaneously providing an opportunity to a select group of industry professionals and corporates to meet Würth’s Asia Pacific Board over a round table discussion on the future of
The discussion with local dealership network leaders will further help to benchmark the success of Würth Lanka and replicate the effective German model the company is structured upon, in the region’s evolving markets such as Vietnam, Cambodia, Bangladesh etc. Würth Lanka (Pvt) Ltd is the leader in motor vehicle and construction industry aftermarket products and solutions.
Rohan Amirthiah, the Managing Director of Wurth Lanka and a member of the Regional Strategy Board commented, “We are proud of the fact that Würth’s Asia Pacific Strategy Board chose to hold their Annual Regional Board Meeting in Sri Lanka this year. Sri Lanka is an important and growing market for the Würth Group. We are pleased to welcome the eminent Regional Board Members and assure them that their experience in Sri Lanka will be truly extraordinary.
“Further, this visit underscores the importance of the Sri Lankan subsidiary in managing few markets in the region. This occasion will also provide an opportunity for the local automotive market to learn about global automotive after-market, trends and direction, as the Board members have graciously agreed to impart their knowledge with local industry leaders and to exchange ideas. We are confident that this interface will help local stakeholders in the automotive industry enhance their systems and processes.”
While in Sri Lanka, the Board Members will visit the new state-of-the-art Würth Lanka facility recently declared opened by Bettina Würth, Chairperson of the Würth group. The regional directors on the Asia Pacific Board of Würth hail from developed and larger markets than Sri Lanka and their opinions will provide valuable insights to the local industry.
Würth has worldwide agreements and international key account management with most of the auto brands and the extension of these agreements to local OEM dealer network would benefit both Würth and the auto dealers. Würth Lanka customers benefit from the company’s global presence. The support systems, international programmes and compliances it delivers to customers reflect global best practices of
Würth Lanka is managed exclusively by local professionals with long standing industry experience and takes pride in honing home grown talent while coupling it with German precision quality that is delivered to the doorstep of customers. Starting as a one man operation in 1998, today the Sri Lankan subsidiary has evolved into a company with 70 professionals and an island wide customer base oƒ over 7000. Hosting this Regional Strategy meeting locally, further strengthens Wurth Lanka’s brand equity amongst local customers and endorses the subsidiary’s valued presence as one of the most respected companies in the global Wurth network.
Würth Lanka (Pvt) Ltd is a fully owned subsidiary of Würth International, AG and belongs to Adolf Würth GmbH, Germany - the parent company of the