From left: Jaguar Land Rover Asia Pacific Network Development Director Marcus Telkin, Jaguar Land Rover Asia Pacific Region Managing Director Robin Colgan, SML Frontier Automotive and Access Engineering Chairman Sumal Perera, SML Frontier Automotive Managing Director Theo Fernando, SML Frontier Automotive Director Darshana Munasinghe, SML Frontier Automotive CEO Ravi Perera and SML Frontier Automotive Marketing and CRM Manager Tasneem Siddeeque
Pic by Kushan Pathiraja
By Harshana Sellahewa
SML Frontier Automotive, the sole agent for Jaguar and Land Rover in Sri Lanka launched its latest loyalty programme, the Jaguar and Land Rover Owners Clubs, with promising benefits and privileges to customers that purchase a Jaguar or Land Rover vehicle from the authorised dealership.
Enabling technology will be an important factor of the programme and a dedicated mobile app for members will be launched in 1Q 2018, which will provide members with information on their vehicle and keep them updated on the latest offers and benefits.
Jaguar Land Rover Asia Pacific Region Managing Director Robin Colgan said: “An important principle of our brands is to give every customer an experience they love, in a relationship that lasts a lifetime. That promise is brought to life by SML Frontier Automotive in their innovative approach to providing the best possible ownership experience.”
SML Frontier Automotive CEO Ravi Perera also commented: “At SMLF, our key focus is to ensure that we offer our customers the best experience they could possibly have, from our after-sales services to whatever else we can offer them that will compliment the luxury of their vehicles and the busy lives they lead. We purposefully created this loyalty programme to meet our customers’ needs and desires so that it delivers relevant and measurable value to them. We make it our goal to understand the needs of our clients as we strongly believe that we don’t just sell a vehicle, but also a lifestyle.”
When customers purchase a brand-new Jaguar or Land Rover, they gain complimentary access to these exclusive clubs, which offer benefits and privileges of the global luxury concierge service. Customers can make use of everyday services such as movie ticket bookings, and also enjoy special offers at premium hotels, restaurants and events.