Caltex gears up to reinforce contribution towards road safety

26 October 2016 12:00 am - 0     - {{hitsCtrl.values.hits}}

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Plaques of appreciation being handed over by Kishu Gomes to the partners of Caltex Drive Wise Embrace Life - 2016 Sri Lanka Police Department, Class of 1982 S. Thomas’ College Mount Lavinia Project Chairman Dinesh Fernando, TV Derana Chairman/Managing  Director Dilith Jayaweera and EBC Limited CEO Chalaka Gajabahu  

According to the year 2015 statistics published by the Sri Lankan government, nearly 39,000 accidents have happened during the year, of which 2,600 have been fatal. On average, seven deaths per day were recorded. 


Chevron Lubricants Lanka PLC, manufacturer and marketer of Caltex-branded Lubricants in Sri Lanka, is a company at the forefront in promoting road safety through the many awareness initiatives done over the past 12 years. 


Having identified and understood the dire need to address the urgency for effective road safety awareness, the company relaunched ‘Caltex Drive Wise, Embrace Life’ campaign in partnership with the Sri Lanka Police Department, S. Thomas’ College Batch of ’82, TV Derana and the EAP broadcasting media network.


Since the year 2003, Caltex has made significant contributions to promote road safety in Sri Lanka. 
Caltex Road Star launched in the year 2009 and Caltex Drive Wise, Embrace Life launched in the year 2012 are the main road safety awareness campaigns conducted by Chevron Lubricants Lanka PLC together with the Sri Lanka Traffic Police Department. 


Caltex Drive Wise, Embrace Life - 2016 is an extension to the original campaign with the addition of a cycle ride participated by the representatives of S. Thomas’ College Class of ‘82. 
Caltex Drive Wise, Embrace Life - 2016 cycle ride flagged off yesterday from Muttuval at 4:00 p.m. and will be ridding 1300 kilometres around the country over a 12-day period. 
The cycle ride will conclude on November 5 with the final lap, which will start near Prince of Wales College in Moratuwa, heading to S. Thomas’ College, Mount Lavinia in a grand parade with the participation of students, well-wishers and many key stakeholders of Chevron, leading to the festivities at the Thomian Fair.
The Caltex Drive wise, Embrace Life - 2016 campaign intends on educating the children as well as adults to inculcate short-term and long-term safe behaviour on the road. 
Aligned to the Caltex Drive Wise, Embrace Life - 2016 cycle ride, the road safety awareness activities such as seminars for school children, seminars for adults and mini carnivals will happen in Negombo, Jaffna, Batticaloa, Anuradhapura and Matara. 


With the support of the Education Ministry and the Sri Lanka Police Department, special seminars will be conducted for students in over 25 schools in Sri Lanka. In association to road safety topics, essay and art competitions will also be held for the students and the winners will be rewarded by Chevron. There will be 10 programmes organised for adults in the five locations. The adults will be tested on the knowledge shared during the seminar and will be rewarded based on their performance. At the end of the two-day local activity programme, a mini carnival will be organised at each of the five towns to promote road safety amongst all through a fun and entertainment 
filled experience.


Chevron intends on further strengthening its contributions towards road safety awareness in Sri Lanka by activating the ‘Caltex Road Star’ campaign in the near future. Caltex Road Star campaign is to use positive reinforcement to promote safe road behaviour among motorist. 

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