4rever celebrates a decade of beauty

24 December 2016 12:00 am - 0     - {{hitsCtrl.values.hits}}

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4rever Skin Naturals (FSN), one of Sri Lanka’s largest herbal-based cosmetics manufacturers, celebrated its 10th anniversary this year. The brand’s journey has been very fragrant and colourful as it has gone from strength to strength since its inception. As part of the celebrations, 4rever engaged in religious observances and various other programmes in Anuradhapura and around 
the island.
Founded in the year 2006 by Chandhani Bandara, a leading hair and beauty expert, FSN has grown within the last 10 years from formulating the products in a very small scale in Nugegoda to a more state-of-the-art manufacturing facility in Pallekale. Bandara, while inheriting a tradition of Ayurveda, is also a qualified cosmetologist.
4rever is the flagship brand of FSN and engages in manufacturing and marketing a range of cosmetic products, which uses 100 percent natural herbal ingredients that assure one of the healthiest and safest cosmetic herbal product ranges in Sri Lanka. The trusted brand currently boasts of a product portfolio of over 70 products, which blends ancient Ayurvedic remedies, knowledge and practices over generations through modern state-of-the art research and production facilities. 4rever products include creams, cleansers, face wash, toners and scrubs, while its body care range has body wash and lotion. It also has a hair care and baby care range. 4rever sources all its natural ingredients locally and only from certified spice gardens and outgrowers.
“We’ve experienced incredible growth in the past 10 years, which would not have been possible without our employees and their commitment to creating quality beauty care products,” said Bandara.
“Consumers are loyal to the brands because of the trust factor, which is especially important in beauty products. Brands need to build history and significance across generations.”
Over the past decade, 4rever diversified into many different beauty care avenues and products such as education, salons and spas and even a sliming tea, showing the drive of the group’s skilled management team of professionals, who have backed the company’s rapid climb to fame and innovative drive. 
The group has now entered the international markets in Asia, Europe and Australia. 
In the true spirit of Sri Lankan beauty, 4rever sponsored the recently held 4rever Derana Miss Sri Lanka for Miss Earth 
2016 pageant.
DermaPRO is the brand’s business-to-business offering and through this, it provides products to local professionals, salons and skin and hair specialists.
The brand also has its own training institute called the Chalmway International Hair & Beauty Institute. This is registered and accredited by the Tertiary and Vocational Education Commission (TVEC), City & Guilds, UK’s leading provider of vocational qualification, while also being accredited under the Australian Qualifications Framework. 
In keeping with the beauty care brands, it also now boasts of its own salons and spas. The group has Chandhani Bandara Salons in Colombo and in all major cities like Kandy, Kurunegala, Kiribathgoda, Negambo, Maharegama, Jubilee Post and Nugegoda.
4rever also launched a second range of brands – Cosmo – which catered to the health-conscious consumer, who embraces and desires a lifestyle of well-being. The product range includes face wash, body lotion, hair oil, day cream with herbs such as ‘kukum’ and ‘kaha’ as 
a base. 
In India, the brand is known as Chandhani Skin Naturals. It has its own distribution in Chennai and is looking to expand on 
their products. 
Venturing out into another area, the group recently relaunched Dioli, a slimming tea, which is in a high concentrated liquid form in a sachet, providing the perfect solution to the busy lifestyle of today. “We want to be the fastest growing herbal skin care brand and are constantly on the lookout to increase our global presence. The success of 4rever is no accident. It is the result of the company’s profound transformation, guided by a bold strategy,” 4rever Chief Executive Priyantha Abeyratne said. The company today focuses on aiding and uplifting the lives of Sri Lankans directly or indirectly either through its plethora of beauty care products using local indigenous ingredients, training and development or employment. 

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