Metropolitan Telecom Services unveiled a new smartphone from Micromax Informatics this week after experiencing a surge in local demand for mid-range smartphones.
As the nation’s fastest growing handset and communications distributor, Metropolitan’s launch of the Micromax Q3555 also revealed its on-going desire to inject new and affordable technology into the local market.
The device is set to attract consumer attention for durable and resource-heavy smartphones. For starters, the handset is powered by a 1.2Ghz quad-core processor and accompanied by 1GB of RAM. Its 2500 mAH battery, when fully charged, can last up to nine days (based on the network condition) in standby mode. The handset also sets aside 8GB of internal storage that can be expanded to 32GB via microSD card.
The phone is equipped with a five-inch screen, five-megapixel autofocus front camera and five-megapixel flash-enabled rear camera with the facility to zoom and shoot photos through enhanced image processing. The Micromax Q3555 is dual-SIM ready and contains Wi-Fi, GPS, Bluetooth and 3G connectivity.
“We are pleased to introduce the Micromax Q3555 to the Sri Lankan market,” said Metropolitan Telecom Services Director Sanjeev Ariaratnam. “Micromax is one mobile phone manufacturer to have remained unfettered in the local market while fighting it out with all the overseas brands. The brand, in fact, has seen tremendous growth in Sri Lanka and has a large consumer base now.”
“The release of the Micromax Q3555 reflects our commitment to give each Sri Lankan access to a great handset experience. In the past decade, smartphone penetration in Sri Lanka has maintained its lead against other regional markets. As a result, we are experiencing demand for smartphones that offer good functionality at an affordable price. The Micromax Q3555 is one of these devices,” said Metropolitan Telecom Services Brand Manager E. M. Tharindra Niroshan.
All Micromax products are approved by the Telecommunication Regulatory Commission of Sri Lanka to be imported and sold by Metropolitan Telecom Services. The Micromax Q3555 is priced at LKR11,990 and available through the Metropolitan dealer network. With the customer’s presence in mind, purchase of the Micromax Q3555 will include: (1) Free tempered hard back cover to protect the device (2) Free Hutch Data Bundled SIM (3) Access to 13 of Micromax’s dedicated service centres in