Non-marketers attend SLIM PCM inauguration program

31 August 2015 03:19 am - 0 - {{hitsCtrl.values.hits}}

A A A

Sri Lanka Institute of Marketing (SLIM), the national body for Marketing in Sri Lanka is a fully fledged marketing institute in the Island where these youngsters could confidently look forward to enroll with their quest towards becoming a marketer.

The inauguration of the SLIM Preliminary Certificate in Marketing (PCM) program was held recently at SLIM premises and the fresh intake is now on.
PCM is the ideal course for budding marketers as it opens doors for young and aspiring executives and school leavers to venture into the fascinating yet philosophical world of marketing.

The very basics of marketing that shed light on more advanced aspects such as the four Ps in marketing or the marketing mix, relationship marketing, stakeholder marketing, marketing orientation and sales orientation is in the curriculum. Students will also be provided with the knowledge as regards to the Sri Lankan context in marketing and sales which are vital aspects.

The large gathering at the inauguration comprised with young executives, school leavers and young people who work in different fields who aspire to better their lifestyles with the knowledge in marketing.

The occasion was also graced by SLIM CEO/Executive Director Sanath Senanayake, Chairman, Board of Study and Senior Lecturer G S Sylvester along with senior management of SLIM.

SLIM President Ruwan Liyanagamage expressed his views towards the global context. He said marketers around the world do wonders in regard to innovations and Sri Lankans have the potential to rub shoulders with them.

“Enthusiasm shown by Sri Lankan youngsters towards learning marketing is tremendous and they have the potential too. SLIM is the right place for them to start their marketing studies. SLIM is also affiliated with world renowned marketing bodies. Some leading Sri Lankan marketers who have been SLIM students are now employed in numerous local and multinational organisations. This is sheer proof for the credibility of SLIM programs”, said the SLIM President.

SLIM CEO/Executive Director Sanath Senanayake made aware of the SLIM programs and the quality that is maintained by SLIM benchmarking with world teaching standards.

“Adaptability and standardization aspects of products and services practiced by the marketing fraternity around the world could be also applicable for an institute. SLIM’s area of expertise is its ability to groom marketers to suit both Sri Lankan and global contexts” said the CEO/ED.

Senanayake added, “Professional career path led by PCM will open new vistas in an individual’s thinking pattern exposing him/her to a whole new world of marketing. PCM will also bestow you with practical aspects of marketing and secure a career path with the highest growth rate. PCM is the shortest route to an MBA”.

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Comments - 0

Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Non-marketers attend SLIM PCM inauguration program

Comments - 0

Add comment

RECOMMENDED

UDA owned land in Thalawathugoda; UDA Minister Prasanna Ranatunga under the spotlight for forceful occupation of reserved land

Loss-making SMIB faces political pressure in recovering loans

Baltimore Bridge Collapse: MV Dali, SL authorities anchored in mystery?

Has Sri Lanka become a potential hub for the illegal wildlife trade?

Spotlight on Moragahakanda Development Project Moragolla villagers lose livelihoods and down to one meal a day

Ambitious Sri Lankan jobseekers ‘trafficked into Ukraine war zones’

Western purple-faced langurs see blue!

Most Viewed in News

Complaint lodged over Piumi Hansamali's possession of Gota’s Range Rover

Confusion remains if April 15 is a bank holiday

A US “Kaputa”, a Lankan “Nariya” and a Presidential “Feast”

23 year old youth ends up having his testicles removed

SL on alert on possible genocide allegations by Canada

April 15 declared a government holiday

MIRROR CRICKET

Chamari Athapaththu sets big goal for T20 World Cup

How does CSK get best out of Pathirana?

Mendis, Mathews move up in ICC Test Rankings

Chamodi, Dewmi spins Sri Lanka U19 Women to big win

TODAY'S HEADLINES

Wild elephants pull down 16 telephone poles

Middleman arrested for price gouging at Kalutara eatery

Bondholders’ agreement delay won’t hinder IMF third tranche payout: Dr. Coomaraswamy

Party leaders to shoot down MPs request for concessionary duty free vehicle permits

Hardik fined Rs 12 lakh for violating IPL code of conduct after win over Punjab Kings

Chamari Athapaththu sets big goal for T20 World Cup

How does CSK get best out of Pathirana?

Mendis, Mathews move up in ICC Test Rankings