Reply To:
Name - Reply Comment
Last Updated : 2024-04-20 00:00:00
Ajinkya Pawar, the planning head of Phoenix Ogilvy Pvt (Ltd), won the prestigious WPP Atticus award 2016.
WPP Atticus Awards honour original published thinking in marketing and communications services. It is a highly coveted award among the marketing fraternity, recognised globally to honour exceptional thought leaders and strategists.
The award recognises breakthrough thinking in ten different disciplines such as Branding, Public Relations, Research Methodologies and so on. Ajinkya won in the Advertising category for his paper titled, ‘The Advertising Agencies of the future will be Open Sourced’. He proposes that the global advertising companies need to radically relook at their business model to grow. He points out at the long-tail of SMEs and personal brands, that are as yet untapped by the industry. He goes on to provide the specific ways in which the business model will have to change, informed with digital interface and service innovations.
Among the ten winners, he is the only one from South Asia. The winners will meet Sir Martin Sorrell shortly to accept the award. Subsequently, the winning papers will be published, in extract form, in WPP’s annual Atticus journal, which WPP makes available to clients, WPP people and press around the world.
Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.
Reply To:
Name - Reply Comment
On March 26, a couple arriving from Thailand was arrested with 88 live animal
According to villagers from Naula-Moragolla out of 105 families 80 can afford
Is the situation in Sri Lanka so grim that locals harbour hope that they coul
A recent post on social media revealed that three purple-faced langurs near t