CIM Sri Lanka Vice Chair Brian Selvanayagam, CIM Sri Lanka Chairman Sanjika Perera, First Capital Holdings PLC Chief Executive Officer Dilshan Wirasekara and First Capital Holdings PLC Branding and Marketing Services Nisansala Munasinghe
The Chartered Institute of Marketing (CIM) Sri Lanka entered into a strategic partnership with First Capital Holdings PLC, one of the country’s leading investment banks, to lay the foundation for a cross discipline knowledge sharing platform.
Further strengthening the aspiration to build awareness and share industry know-how a Memorandum of Understanding (MoU) was signed between CIM Sri Lanka and First Capital, committing to goals mutually benefiting both organisations.
Commenting on the partnership, CIM Sri Lanka Chairman Sanjika Perera said, “As CIM Sri Lanka enters its 21st year in developing professional education in the island it is a privilege to partner First Capital Holdings PLC with over 30 years’ experience in investment banking to increase awareness around both industries through a series of initiatives planned to unfold during the year.” First Capital Holdings PLC Chief Executive Officer Dilshan Wirasekara said, “We, at First Capital, are pleased to collaborate with a renowned professional body such as the Chartered Institute of Marketing Sri Lanka. In our commitment towards setting industry standards, we are constantly seeking to sharpen our competitive edge by working together with leading professional bodies. We believe this partnership will benefit both organisations to increase its footprints by sharing insights and understanding about our industries.”
CIM Sri Lanka is the first international branch of CIM UK and is proud to claim the largest membership outside the UK. CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development.
First Capital Holdings PLC is a full service investment bank providing a diverse range of advisory services and financial products. The company’s integrated business platform comprises four specialised areas - capital markets advisory, wealth management, fixed income and equities.
First Capital currently serve an array of companies, institutions, government agencies, high-net-worth individuals and retail clients seeking truly objective advice, innovative solutions and execution expertise. The company is listed on the Colombo Stock Exchange and is rated A- by ICRA Lanka Limited.