CEAT hosts spectacular awards night in Rome for top dealers

CEAT’s top 10 dealers with representatives of the management at the company’s 2016 awards in Rome

CEAT Kelani Holdings has set a new benchmark for dealer awards with a spectacular celebration of success in Rome for 125 of the company’s top dealers.

The highlight of a five-day, all-expenses-paid visit to Italy -- where the CEAT brand name originated 92 years ago -- the awards gala at the Mercure West Roma Hotel saw tyre dealers from all parts of Sri Lanka being recognised and rewarded for their contribution to CEAT’s growth in 2015-16.
The top 10 dealers based on their sales in the last financial year were accompanied by their spouses on the tour, which also included two nights in Venice and an experience-packed itinerary.
“Our dealers are a vital element in our growth into the highest-selling tyre brand in Sri Lanka and we believe they should be rewarded in fitting manner,” CEAT Kelani Managing Director Vijay Gambhire said. 
“CEAT is a global brand and so we feel it is appropriate to give our dealers an international experience as part of their interaction with the company and the brand.”
A total of 85 awards were presented at the awards night, including 45 awards of excellence, 25 awards for top performers in the Radial tyre category and five awards each in the Truck, Light Truck and Three-wheeler categories.

The tour itinerary of the dealers encompassed visits to the Roman and Imperial Forums, Circus Maximus, National Monument to Vittorio Emmanuelle II, Vatican Museum, Sistine Chapel, St Peter’s Basilica and Colloseum during their two-night stay in Rome.
The dealers also visited the Ferrari Museum at Maranelloand the Padua Church and experienced Gondola rides in Venice. 
CEAT’s Top 10 dealers for 2015-16, who received rewards such as gift vouchers for the purchase of jewellery in addition to their trophies, were Nanda Tyre House, U&H Wheel Service, Sumith Marketing Co., M. J. R. Peiris & Sons, The Tyre Team, Smart Wheels, Paramount Tyre Traders, Sumidag Tyre Co., Shanthi Tyre Mart and Abdeen Tyre Service.
CEAT’s annual dealer awards nights in the two preceding years were held in Singapore and Malaysia, respectively.

CEAT Kelani Holdings supplies nearly half of Sri Lanka’s overall requirement of pneumatic tyres and exports about a third of its production to countries in South Asia, the Middle East, Africa and the Far East. 

The company’s manufacturing operations encompass the radial, commercial, motorcycle, three-wheeler and agricultural machinery segments. 
The CEAT brand accounts for market shares of 30 percent in the radial segment, 51 percent in the truck/light truck category, 54 percent in the three-wheeler segment, 17 percent in the motorcycle segment and 72 percent in the agricultural tyre category.