In its bid to professionally qualify corporate sector personnel in sales and marketing, the Sri Lanka Institute of Marketing (SLIM) ties-up with organizations regularly to conduct professional courses, PCM (Preliminary Certificate in Marketing) and DPS (Diploma in professional Selling) programs let alone tailor-made programs which are in the SLIM portfolio on offer.
Recently, SLIM signed a MOU with Janashakthi Insurance PLC to professionally qualify Janashakthi sales managers in sales. These employees will thus follow the DPS program and get themselves exempted for National Diploma in Sales Management (NDSM). Signing of the MOU took place at the Janashakthi PLC main office in Vauxhall Street, Colombo 02.
Human Resources Department of Janashakthi PLC spearheaded by its Senior Manager - Hasinda Fernando has initiated this program with the professional guidance from SLIM.
The occasion was graced by Janashakthi PLC CEO- Jude Fernando, General Manager HR & Admin- Gamini Peiris, AGM HR- Rohan Wijesinghe, AGM National Sales and General Insurance- Suresh Basnayake, Asst Manager HR- Videha Alwis and HRD Assistant- Bodina Jayasinghe.
Representatives from SLIM were; CEO/Executive Director- Sanath Senanayake, Head of Business Development- Mihirinie Fonseka and Manger Education- Gayan Maldeniya.
The first batch of participants from Janashakthi comprised of 25 General Insurance Portfolio and assistant Portfolio Managers, four Regional Mangers and a Zonal Manager. They were hand-picked by Janashakthi on an Island wide basis.
DPS creates a pathway for individuals to pursue NDSM (National Diploma in Sales Management), subsequently with exemptions it will also enable them to qualify themselves with the PGDIP (Postgraduate Diploma in Marketing). Employees who participate in SLIM programs have demonstrated exceptional skills in selling and marketing to bring more revenue to their respective organizations. Furthermore they have showcased abilities of maintaining healthier relationships with their customers. The corporate sector with these experiences has endorsed the credibility of SLIM educational products thus their relationship with SLIM has grown exponentially.
SLIM has thus been flexible in designing customized programs on marketing and sales to suit particular organization’s training needs. This adaptation strategy and affordable prices of SLIM have made the marketing fraternity and the corporate sector in Sri Lanka to perceive it as an indispensable mentoring entity.
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