Business leaders to discuss Lankan brands; keynote address by Al Ries
Accomplished and respected Business leaders and entrepreneurs will be participating in a panel discussion with Al and Laura Ries at the 15th CIM Annual Conference held on May 11 and 12, at the BMICH.
Top business members of the calibre of former Unilever Sri Lanka Chairman and John Keells Holdings PLC Director Amal Cabraal, Hemas Holdings Chairman Husein Esufally, Jetwing Hotels Chairman Hiran Cooray, Siddhalepa Group Chairman Asoka Hettigoda, Mlesna Anslem Managing Director Perera and Sarva Integrated Managing Director Chrishantha Jayasinghe will be discussing ‘How to Future Proof Sri Lankan Brands’ and ‘How to Nurture and Develop a Sri Lanka Brand’.
The sessions will be moderated by CBL CEO Imal Fonseka and SLIC Deputy General Manager Marketing Niroshini Pethiyagoda. The conference comprises of the inauguration on May 11 evening where Prof. Al Ries will give the keynote and set the stage for the technical sessions the following day. During the technical sessions on May 12, topics such as ‘Positioning Brands in the Digital Era’, ‘How to Future Proof Brands’, ‘Building a Brand with a Visual Hammer And A Verbal Nail’ and ‘Positioning Strategies in Crowded Consumer Mind’ would be presented and discussed.
The 15th CIM Annual conference will be held on the theme ‘Positioning and Branding for the Future’. The keynote speaker for the event is renowned branding and positioning guru Al Ries along with his daughter Laura.
Al Ries first rose to fame when a series of articles on a new concept called ‘Positioning’ authored by Al Ries and Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the most important advertising ideas of the past 75 years.
The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the world’s largest institute for professional marketers with over 35,000 members globally, CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of the UK and other regional countries in which it operates. The CIM qualification is the only marketing qualification recognized by the Royal Charter of the United Kingdom.
The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK.