Sri Lankans young and old voted Ceylinco Insurance their undisputed choice yet again, by selecting Ceylinco as the ‘People’s Insurance Brand of the Year’ at People’s Awards 2015, for an unprecedented ninth consecutive time.
Bestowed the honour of being the distinct leader in the insurance industry in Sri Lanka once again, Ceylinco Insurance has not missed a beat since the commencement of the POP Award, as it is popularly called, winning every time, confirming its position at the very zenith, as the most preferred insurer, in the sphere of insurance in Sri Lanka.
The Sri Lanka Institute of Marketing (SLIM), in association with Nielsen Lanka (Pvt.) Ltd, recognise and honour brands that are closest to the hearts and minds of the Sri Lankan people. Since its inception nine years ago, in 2006, the concept of the People’s Award is unique, in that the Sri Lankans voice their opinion and that they are the primary and only source of deciding who the winners are across brands, organisations and personalities.
Research criteria followed over a period of six months, interviewed over 3,000 consumers, aged between 18 and 50 years. The random sample of people was taken from all provinces islandwide: undoubtedly one of the largest research projects in the country. Therefore, the results arrived at reflect the true voice of Sri Lankans from across communities, regions and social strata.
During 2014, Ceylinco Insurance recorded a premium income of Rs.24.2 billion, to which the General Division contributed Rs.12.2 billion, with the Life Division contributing Rs.12 billion.
“We thank our staff for the undying support and commitment towards providing an exceptional service to our customers. We also thank our customers and the Sri Lankan public for selecting Ceylinco Insurance as their preferred choice. Winning the People’s Award is truly an honour that we must jointly accept, along with our customers and all Sri Lankans. It is not only the highest recognition in terms of corporate success but also a measurement of the regard we are held in, in the public eye, and how intrinsically linked we are to the Sri Lankan people.
Our customer need led innovations have continually fuelled our success, simultaneously fulfilling the requirements of the Sri Lankan populace. And our unmatched insurance solutions are delivered through our unsurpassed branch network, which spans the entire island, bringing us, inherently closer to our customers, which subsequently ensures our continuing success story,” said Ceylinco Insurance General Managing Director/Chief Executive Officer Ajith Gunawardena.
“Ceylinco Life had sustained the market leadership for over a decade in the life insurance sector by the end of 2014. This could only have been achieved through the trust of hundreds of thousands of policyholders, who have chosen Ceylinco Life as their life insurance partner. Ours is a long-term partnership built on a foundation of ethics, professionalism and commitment to the protection of our policyholders and their loved ones. It is no surprise therefore that we are the Peoples Insurance Brand of the Year once again,” said Ceylinco Life Managing Director/Chief Executive Officer R. Renganathan.