Fri, 29 Mar 2024 Today's Paper

Mastercard unveils new brand identity

By

10 August 2016 12:00 am - 0     - {{hitsCtrl.values.hits}}

A A A

Mastercard, one of the world’s most recognizable brands, unveiled the evolution of its brand identity, including a modernized and simplified update to its iconic red and yellow logo coupled with a new look and feel for branded communications and experiences. 


The ability to thrive in a digital age, besides positioning Mastercard as a forward-thinking, human-centred technology company is fundamental to this change.
The digitization of commerce and increased connectivity of consumers is driving a digital transformation. This new brand identity is aimed to reflect readiness and optimism about this transformation. The new brand identity is simplified, modernized and optimized for an increasingly digital world. The brand identity starts with a new brand mark and plays out in a holistic design system that will stand for a forward-thinking, sophisticated and inclusive brand expression to every touch point around the world.


“Mastercard is one of those unique brands that is instantly recognizable around the world,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar.
“To thrive in this new digital world where business moves faster than ever, we wanted to modernize and elevate the brand identity through a design that is simple and elegant, yet unquestionably communicates Mastercard.”
The evolved brand identity, including the most comprehensive brand design system ever introduced globally within Mastercard, will be rolled out to all Mastercard products, communications and experiences, starting with Masterpass in July, and across Mastercard beginning in the fall.


Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

  Comments - 0

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment





Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

VAT increase: SOUNDs death knell for publishers, readers

Though the Government imposed VAT (Value Added Tax) on vegetables and other e

How female change-makers are driving Sri Lanka’s energy saving platform

Saving energy has become more of a responsibility than a habit in today’s c

A dull Ramadan awaits Muslims amidst the Soaring Cost of Living

In the coming days, Muslims across the world will welcome the Holy Month of R

New wildlife underpass to curtail HEC

As of February 2024, Sri Lanka lost another 38 elephants as a result of the H