CTC’s CSR programme recognized as one of the best in Asia

25 June 2015 03:15 am - 0 - {{hitsCtrl.values.hits}}

A A A

Ceylon Tobacco Company PLC (CTC) was recognized in the Social Empowerment Category at the recently concluded Asia Responsible Entrepreneurship Awards (AREA) 2015 held in Macau.

Organised by Enterprise Asia, the awards honour companies across Asia for outstanding and effective corporate social responsibility (CSR) programmes conducted with a focus on being truly sustainable. As such, CTC’s unprecedented contribution towards social sustainable development through their on-going Sustainable Agriculture Development Programme (SADP) has been recognised as one of the best across the continent.

Over the years, SADP has developed into one of the largest private-sector CSR initiatives across Sri Lanka. The programme reaches out to villagers living below the poverty line and guides them with education and resources to achieve self-sustenance. SADP works on the philosophy of ‘helping those who help themselves’, while promoting sustainable agricultural development that has in turn created a paradigm shift in the attitude among rural communities across the island.

Commenting on this accomplishment, CTC Managing Director and CEO Felicio Ferraz said, “It is indeed an honour that our efforts towards the sustainable development of the nation have been recognized on such a prestigious and international platform. Since the inception of SADP in 2006, we have taken the necessary steps to evolve the project in ways that meet changing national priorities. As a responsible corporate we strive to implement activities that actively contribute towards societal needs and are humbly proud that our endeavours have been recognized.”

The AREA Awards demonstrate an organisation’s leadership, sincerity and on-going commitment in incorporating responsible and ethical values and involvement in the social uplifting of communities and the environment into the way they run their enterprise. Accordingly, in the nine years of its operation, SADP has expanded to cover 16 districts and have successfully touched the lives of over 17,400 families totalling over 67,000 beneficiaries, islandwide.

Speaking on this latest achievement, CTC CSR Manager Senaka de Fonseka said, “Sustainability and corporate social responsibility are key components that underpin CTC‘s business ethics and efforts of being a corporate benchmark in Sri Lanka. The recognition of the SADP programme on a coveted platform such as the AREA Awards is an opportunity to further amplify the message of our sustainable CSR efforts on a global platform. It is without a doubt a testament of our commitment to uplifting under developed communities in Sri Lanka.”

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Comments - 0

Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

CTC’s CSR programme recognized as one of the best in Asia

Comments - 0

Add comment

RECOMMENDED

UDA owned land in Thalawathugoda; UDA Minister Prasanna Ranatunga under the spotlight for forceful occupation of reserved land

Loss-making SMIB faces political pressure in recovering loans

Baltimore Bridge Collapse: MV Dali, SL authorities anchored in mystery?

Has Sri Lanka become a potential hub for the illegal wildlife trade?

Spotlight on Moragahakanda Development Project Moragolla villagers lose livelihoods and down to one meal a day

Ambitious Sri Lankan jobseekers ‘trafficked into Ukraine war zones’

Western purple-faced langurs see blue!

Most Viewed in News

A US “Kaputa”, a Lankan “Nariya” and a Presidential “Feast”

Former MP Palitha Thewarapperuma dies from electrocution

New Visa procedure implemented

Confusion remains if April 15 is a bank holiday

Complaint lodged over Piumi Hansamali's possession of Gota’s Range Rover

SL on alert on possible genocide allegations by Canada

MIRROR CRICKET

How does CSK get best out of Pathirana?

Mendis, Mathews move up in ICC Test Rankings

Chamodi, Dewmi spins Sri Lanka U19 Women to big win

Amir, Wasim return to Pakistan national team

TODAY'S HEADLINES

100 Police personnel trained to target criminals operating on motorbikes

Catholic Church receives full report

Complaint lodged over Piumi Hansamali’s possession of Gota’s Range Rover

We are struggling with severe shortage of staff – Excise Chief

Mendis, Mathews move up in ICC Test Rankings

Security raised for Champions League ties after threat

SLA target four events at Paris Olympic Games

Chamodi, Dewmi spins Sri Lanka U19 Women to big win