‘Strangers’ to go international with Tourism Promotion Bureau tie-up

9 June 2015 02:46 am - 0 - {{hitsCtrl.values.hits}}

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By Dulasha Hettiarachchi
Sri Lanka International University Romp – “Strangers” initially established for inter-university students by the University Of Sri Jayewardenepura, announced that it would take the programme up to the international level, jointly with the Sri Lanka Tourism Promotion Bureau (SLTPB).
“In 2016, let’s make it a global event. Let’s make it a global agenda,” SLTPB Chairman Rohantha Athukorala expressed his desire to further strengthen bonds with the university.
Pioneered by the Marketing Department of Sri Jayewardenepura, 25 European and East Asia Pacific Universities along with 75 higher education institutes in Sri Lanka will be taking part in Strangers this year.
The two-day programme will provide a fun filled, adventurous and an exceptional experience to every participant, including a City Romp with amusing tasks on the first day (June 11) and White Water Rafting in Kithulgala along with events such as camp fires on the following day.
Strangers is expected to develop skills and uplift spirits of undergraduates all over the world, while promoting sports and the scenic beauty of Lanka adhering to the themes; experience, enjoy and enrich.
Athukorala also elaborated on the importance of building a new product to the market place to promote Sri Lankan tourism.
“We can make this a global university romp which will cut across not only Sri Lankan universities but across the world, I think then we have a new product in the market place, it’s all about new product development,” he said.
Athukorala challenged the Marketing Department of the University of Sri Jayewardenepura to use this market as a test, so that it could act as an initiative to proceed to the next level of making Strangers a global event.
“I would like to make your department SLTPB’s Research and Development partner,” he said.
He is also of the strong belief that social media would play a major role in attracting many tourists. It is expected that participants use Facebook, Twitter, Instagram, blogs and especially Trip Advisor to comment on, and share their unforgettable experiences online as the future of tourism is Digital Marketing.
Speaking at the event Jayewardenepura Head of Department of Marketing Dr. Ashoka Malkanthie said that the event would cater to all three aspects; knowledge, attitude and skills.
Jayewardenepura Vice Chancellor Professor Sampath Amarathunga further added that the event would be a remarkable one in the history of Sri Lanka as it would contribute to a huge development.

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‘Strangers’ to go international with Tourism Promotion Bureau tie-up

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