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Sri Lanka Tourism blitz on Sony Six for Sanga farewell

21 August 2015 06:30 pm - 0     - {{hitsCtrl.values.hits}}

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Sri Lanka Tourism will showcase the beauty of Sri Lanka on the theme “ 8 wonderful experiences in 8 wonderful days” in the focussed markets of India, Middle East and UK apart from the other countries that Sony Six will relay its live broadcast which accounts for 40 percent of the arrivals into Sri Lanka as at end July 2015, according to Sri Lanka Tourism Promotions Bureau Chairman Dr. Rohantha Athukorala. 

Kumar Sangakkara is believed to be an impactful tourism brand ambassador that Sri Lanka has had and it will be interesting to see one can place a value on Brand “Kumar” on the overall Sri Lanka brand that is valued at $61 billion dollars as per Brand Finance UK. 
Sangakkara, made his test debut against South Africa in 2000, has so far played 131 test matches. He has scored 12,271 test runs, inclusive of 38 test centuries and 52 half centuries.

Sony SIX, India’s Premier Sports Entertainment Channel is owned and operated by MSM India. The company is well known to exclusively broadcast some of the world’s largest as well as renowned international sporting properties like The Pepsi IPL, 2014 FIFA World Cup, UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup, TNA, The Australian Open Tennis Championship, The NBA and The Ultimate Fighting Championship (UFC). Since its inception, the channel has successfully managed to target the youth of India through a mix of sports and entertainment.

Six segments of high definition show reel that has been shared by Sri Lanka Tourism will be broadcasted during the 2nd test between Sri Lanka and India whilst the Sony Six production team has also toured across the country and captured footage that mixes culture and heritage linked to the 8 wonderful experiences in 8 wonderful days which will capture the viewership in the focused market said Athukorala.
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