Sri Lanka’s leading Oral Care brand, Signal, recently demonstrated its commitment towards mobilizing a national effort to work towards a “Cavity-Free Sri Lanka”.
The brand set out to ensure overall good oral health by setting a unique Guinness World Record with the participation of schoolchildren and the dental community.
This landmark event, held in Kandy, set the Guinness World Record for the highest number of dental screenings conducted at one location, during a single day.
In setting the world record, 9334 dental screenings were done at the Gatambe Ground, with the assistance of the Sri Lanka Dental Association and the Dental Faculty of the University of Peradeniya; without their tremendous contribution it would not have been possible to achieve such results, said Wathsala Aluthgedera, Category Head – Oral Care, at Unilever Sri Lanka.
“Signal is pleased to mark this significant achievement as a historic event; one of our core objectives is to get our communities involved in working towards a Cavity Free Sri Lanka,” said Siddharth Banerjee, Country Marketing Director, Unilever Sri Lanka. “This year we are focusing on ‘Brush Day & Night’ as our global oral health campaign. The campaign is based on getting the children actively involved in brushing teeth while also encouraging the entire family to do so”, he added.
The event was attended by officials from the Dental Services Unit of the Ministry of Health, Dental Faculty of the University of Peradeniya and Sri Lanka Dental Association officials. Also present at the occasion were officials from the Guinness Book of World Records and employees from Unilever Sri Lanka.