Pidilite Lanka (Private) Limited recently acquired the PVAC adhesive business, associated with trademarks such as Chemifix.
CIC holdings Plc will continue manufacturing a range of products for PidiliteLanka under a toll agreement. As part of strategic tie up, CIC Holdings PLC will also distribute the stationary range of products to the FMCG and stationary channel.
PidiliteLanka is well equipped to lead Chemifix to a level of success, thanks to the successful JV partnership between Pidilite International (Pvt) Ltd, Pidilite Middle East Limited and Macbertan Holdings (Pvt) Ltd. Both Pidilite and Macbertan will provide their expertise to PidiliteLanka Pvt Ltd which will be responsible for the manufacture and distribution of popular, nationally respected brands.
Pidilite’s flagship brand is the popular adhesive, Fevicol, while Macbertan counts McFoil as one of its many reliable products.
Pidilite is amongst the largest Adhesive Manufacturers in Asiawith Manufacturing facilities in India, Bangladesh, Egypt, Thailand,Brazil, USA & UAE. Macbertan is a leading distribution company in Sri Lanka with sub distributors & dealers nationwide.
Chemifixis market leader in PVACAdhesives and a household name in SriLanka. With this acquisition PidiliteLanka will now have the required scale to expand its presence significantly in adhesives, consumer adhesives and sealants market inS ri Lanka. PidiliteLanka will leverage the marketing and technical know how of Pidilite to further expand into construction chemicals and other allied fields in Sri Lanka
After the formalization of the contract with CIC, directors of PidiliteLanka, Manab Ghosh and Ramani Ponnambalam stated that the technical and market expertise of the joint venture company will add significant value to their already successful business.