Kiddies & Toys appoint Delmege Healthcare as Farlin distributor

7 September 2015 06:30 pm - 0 - {{hitsCtrl.values.hits}}

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From left: Ajantha Wickramarathne – Senior BDM Farlin, Nabhan Akeel – MD KTI, Nuwan Wimalana - Group CEO Delmege Forsyth & Co Ltd ,T.Sayandhan - CEO Delmege HC Cluster, Shanitha Peiris - BDM Personal Care

Delmege Healthcare of Delmege Forsyth & Co, one of Sri Lanka’s best known and trusted name has been appointed by Kiddies & Toys International (KTI) recently to handle the distribution of Farlin throughout Sri Lanka.

Delmege will handle the distribution of Farlin to the pharmacies, general trade outlets such as groceries, department stores, cosmetic outlets etc, strengthening the brand’s availability throughout the market. The move will enable consumers to purchase their favourite Farlin products from their local vendors with ease.

Kiddies & Toys International (KTI) has been leading the Sri Lankan baby and child care market with Farlin as their flagship brand. KTI also represents some of the world’s best known toy brands that are firm favourites with children all over the world – Lego, Hot Wheels, Barbie, Mattel and Fisher Price toys.

Delmege Healthcare maintains a strong presence in these sectors and is equipped with a strong distributor network and a large sales force, giving them ample advantage in making their presence felt in the market. “Delmege Healthcare is already a large distributor for many well known and trusted brands and products throughout Sri Lanka and is recognized as a distributor with a dynamic market presence,” says T Sayandhan, CEO of Delmege Healthcare ‘We are happy to join hands in widening the availability of Farlin, enhancing their product offering.”

Farlin has a strong history of over 33 years as one of Sri Lanka’s preferred baby and mother care brands, giving it tremendous leverage in the market, says Nabhan Akeel, M.D of KTI. Farlin markets a comprehensive range of baby, child and mother care products that have been well known and trusted for outstanding quality. Farlin is well known and has been able to incorporate innovative technology with practical aspects in building a high quality range of baby, child and mother care products.

“Through this, we will distribute the nursery, health and hygiene products island-wide. As a brand that combines both affordability and high quality, we believe that Farlin would benefit from a wider availability. We also believe that this would be the beginning of a fruitful relationship for both companies and empower consumers to access the Farlin range wherever they are, without having to visit selected stores,” he adds. The Farlin brand will now have a wider reach throughout the island , giving it more accessibility in the market.

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Kiddies & Toys appoint Delmege Healthcare as Farlin distributor

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