From left: Delmege Forsyth and Co. Ltd CEO - Healthcare Cluster, T Sayandhan, Delmege Forsyth and Co.Ltd Group CEO, Nuwan Wimalana, Godrej Consumer PVT Ltd - Head of SAARC and Global Exports Anirban Banarjee Godrej Consumer PVT Ltd - Country Manager - Sri Lanka and Pakistan - Anurag Jain
By Zahara Zuhair
Showing its commitment and responsibility towards a dengue-free nation, Godrej, a leading FMCG company, launched a paper format mosquito repellent, ‘Good Knight Fast Card’, in Colombo recently.
This product comes as a booklet of 10 cards, priced at Rs.4 per card, is an innovative product in its category.
What makes it attractive is its simplicity in using as it doesn’t consume electricity and also the emission of less smoke.
To use, the card should be placed vertically on a non-flammable surface, lighting one end of the folded card and it starts working within three minutes and remains effective for four hours in a closed environment.
“It is one of the cheapest mosquito products in the market today at a price of Rs.4 per card” said Godrej Consumer PVT Ltd - Country Manager - Sri Lanka and Pakistan - Anurag Jain adding that he is confident that this quick fix innovation would thrill Sri Lanka’s vast populace.
He said that it is a not a traditional product, but comes with a revolutionary technology which makes it accessible to every consumer.
The product, also called as the ‘Magic Paper’ is already have had huge success in Indonesia and India according to them.
Delmege Forsyth and Co.Ltd Group CEO Nuwan Wimalana said that they are excited in partnering with Godrej as the distribution partner and he ensured that whoever wants to buy the product could get from the closest outlets as It will be available in Keells Super, Arpico, Food city and Sathosa.
It was also noted that the product is registered and approved by the Ministry of Agriculture. As Godrej Consumer PVT Ltd - Head of SAARC and Global Exports, Anirban Banarjee noted that Sri Lanka has a very strong registration process for these kind of products.
Moreover it is advised to store the package away from fire, food, children and pets in a cool and dry locked place and to cover the food items before and during the use.
Godrej is a household name in Sri Lanka’s insecticide market, which has its own manufacturing setup with brands such as Good Knight and HIT which includes coils, liquid vaporisers and Aerosols.