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Freshest produce at Keells Super delivering more “Nutrition and Taste”

3 June 2015 03:17 am - 0     - {{hitsCtrl.values.hits}}

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Keells Super has always been in the forefront of ensuring high quality and freshness of all its produce and has established itself as the leader in terms of freshness amongst all supermarkets in Sri Lanka. 
From the farm gate to the customer, a stringent quality process is followed to ensure minimum spoilage, wastage and human contact of all its produce, be it fruits, vegetables, meats,  seafood or their bakery products.
Keells Super ensures that it receives the first batch of produce from each of their farmers. This guarantees that Keells Super customers receive only the best of the crop and that too within a mere 24 hours of the produce leaving the farm gate.  
Speaking about the quality and freshness of the produce at Keells Super, Krishan Balendra, President Retail, John Keells Holdings PLC added, “Freshness is one of the pillars of Keells Super and therefore our focus on freshness comes second to none. From the farmer to the consumer we have implemented stringent quality and freshness control standards and ensure that these standards are maintained right across our operations. Customers walking into any Keells Super outlet can be assured that they are being treated to the freshest produce sourced from the highest quality farms.”
 Kumar Sangakkara, Keells Super’s Brand Ambassador shared his reasons for shopping at Keells Super, “My professional and personal life demand a strict healthy diet packed with nutrients. Yehali and I are both very concerned about providing the best in nutrition to our children as well. Keells Super is our preferred choice when shopping, because of the faith Keells Super has instilled in us with regards to the quality and freshness of their produce.” He further added “Keells Super outlets also offer services of a high standard and they are undoubtedly the most effective and efficient Supermarket chain in Sri Lanka as they have understood the fact that a healthy product makes a happy customer.”
Freshly picked vegetables are enriched with more vitamins and nutrients and when cooked, taste better too.  Sigrid De Silva, Senior Dietician and Advisor for Keells Super confirmed  this by quoting “Vegetables are an important source of dietary fiber and many nutrients, including Folic Acid, Pro-Vitamin A, Vitamin C and Potassium. Less storage time of freshly picked vegetables prevents excessive loss of vitamins and ensures better taste”
 As such Keells Super is focused on providing the first batch of freshly picked produce to their valued customers within 24 hours of it leaving the farm gate, thus ensuring that customers are offered the best in nutrition and taste, from fresh produce purchased at Keells Super. 
Seafood is also delivered to Keells Super outlets within the day of sourcing, so that customers only receive the freshest selection always. Seafood remains freshest and retains more nutrients when placed on ice. Thus all seafood items at Keells Super are displayed on ice adhering to the United Nations Food and Agricultural Organization (UNFAO) guidelines on display and storage. Keells Super also conforms to the hygiene standards set by the Sri Lanka Standards Institute (SLSI). 
Keells Super and Keells Food Products are renowned for its quality in meats. The meats which are sourced from Keells Food Products undergo a strict quality process. All these meats conform to the Hazards Analysis and Critical Control Points (HACCP) ensuring that it is free from any hazardous physical chemical or microbiological contaminants, thus ensuring high quality meats always.
With 24 outlets having in-house bakeries, the quality and freshness of bakery items is a key focus area at Keells Super. To ensure that customers receive fresh, new bakery products, hot out of the oven, all bakery products are made at each respective outlet, around the clock and not at a central production unit. In addition all items go through a strict quality check process. 
At Keells Super, freshness is not just a buzzword but rather a way of life with each and every supplier, employee and the management committed to offering customers fresh products that meet the highest quality standards. Keells Super has extended their ‘fresh promise’ a step further,  by focusing on the best in nutrition and taste, through delivering the freshest produce adhering to quality practices.  Customers have always trusted Keells Super for its quality of produce and can continue to do so content in the knowledge that freshness will always be a priority.  Keells Super – The Standard of Freshness
See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

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See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

 

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