Achieving an unprecedented feat, Elephant House Cream Soda was recently recognised as the ‘People’s Beverage Brand of the Year’ at the 2015 Sri Lanka Institute of Marketing (SLIM) Nielsen People’s Awards, for the ninth year in a row.
“We, at Elephant House, are truly humbled that the voice of the people continues to recognise Elephant House Cream Soda as Sri Lanka’s most popular beverage brand and for no less than nine years in a row.
Importantly, this feat also reminds us of the love and respect we continue to enjoy, going back to the beginning of the SLIM Nielsen People’s Awards itself, which is why we would like to take this opportunity to express our heartfelt thanks to our fans for their years of commitment to us,” said Ceylon Cold Stores (Elephant House) Head of Beverages and John Keells Holdings Vice President Daminda Gamlath.
Already widely loved as Sri Lanka’s most popular soft drink, this recent award once again reaffirmed the depth of consumer love for Elephant House Cream Soda, the true people’s choice in Sri Lanka, which also undoubtedly encompasses the entire Elephant House soft drinks range, comprising Necto, EGB, Orange Barley, Lemonade, Bitter Lemon, Orange Crush, Apple Soda, Soda, Tonic and KIK Cola.
Marking its ninth year, the SLIM-Nielsen People’s Awards programme is particularly important because it utilised islandwide opinion polling conducted in Sinhala and Tamil by internationally-renowned market research firm Nielsen. This five-month randomised poll was identified as encompassing males and females between 15 and 60 years of age representing all socio-economic classes and all areas of Sri Lanka, including the North and East.
As such, it can be considered that these awards accurately captured the true opinions of everyday Sri Lankans in terms of the brands they trust and admire, a departure from almost all other local awards programmes wherein the results are determined by panels of specialist judges.